The most important thing about the end of your sales talk is to ask for the sale. Your closing copy should be simple and effective. Your ad copy should flow step-by-step from your headline to the main sales copy and finally into closing the sale.
Your closing statement comes after the guarantee, bonuses, and pricing. Before your closing statement, you can sum-up the major benefits of your offer, your guarantee, and what your prospect will lose by not acting now.
You should make your offer urgent for your prospect to order now. Offering bonuses tied in to an expiration date can motivate your prospect to act. Here’s a simple closing:
Your decision today is what makes your destiny. If you keep doing the same thing you’ll get the same result. One year from today you can be where you’re right now, or move ahead in your career. The decision is yours. So don’t delay. Act now.
Here are what makes an impact in closing a sale:
You can also give 100% unconditional money back guarantee to overcome the prospect’s fear by showing that you are taking all the risk.
You should also test your order form before your visitors use it. Simply try to place an order and make intentional mistake to see what happens. It’s better to discover any flaws in advance before your visitors find out and make sure everything works as it should. If there’s a coupon code, be sure the amount calculated accurately and expiration date is in effect and properly displayed.
By Paul Ziglar – 2019 – Update 2020
Copyright © 2019-2020 Allied Publishing
For additional articles written by Paul Ziglar, see alliedpublishing.com/copywriting. Paul Ziglar is the author of How to Write Successful Advertising Copy That Make Money published in 2019.