Building an excellent website can be a great step for your business, but your efforts will be wasted if your audience doesn’t reach your website. Search Engine Optimization (SEO) is critical for attracting visitors to your site and improving your current presence on the Search Engine Result Pages (SERPs).
SEO is the art and science of getting a website onto the first page of search results. If you are not making an effort to improve your search engine ranking position, you are missing opportunities to help your business attract more leads and sales.
SEO best practices should be incorporated at the earliest stages of web development while creating your content. Implementing perfect SEO can result in your pages showing up on page one rather than page 20 or deeper of search results. Reaching the top of search results takes a solid SEO strategy.
There are many factors involved in SEO. Developing backlinks is an important factor in ranking and attracting visitors to your site.
What Is a Backlink?
Backlinks are one of the most effective ways that search engines discover quality content. It is simply getting a link to your site from other related sites. For example, a website or a blog can refer your site or one of the pages of your site by providing a link. That link from their site to yours is a backlink.
Having quality backlinks to your website will increase your rank in search results and ultimately attract more visitors, which translates in more revenue for your business.
Why Backlinks are Important for SEO?
Search engines use the number, quality, and relevancy of backlinks as a measure of a website’s popularity. The number of backlinks from reputable sites means that the search engines will regard your content important, and more likely to show it in their search results. Every quality link to your site from other relevant sites is considered as a vote for your site.
Backlinks are also great for visitors to discover your site when searching for related information. Whenever you write content for distribution on the Web, be sure to include backlinks to other related content on your site to make it easy for people to visit your pages.
Get Backlinks by Creating Quality Content
The best way to get backlinks is to create quality content. Good content are useful to readers and are more likely to be shared. Quality, valuable information will naturally attract backlinks over a period of time. However, it isn’t the quickest way to get backlinks.
When you write your content, be sure to perform keyword research. Your keywords will determine whether or not your search optimization will be a success or a failure. If your company is well-known, getting the ranks for branded phrases will be easy. Otherwise, try to figure out how your target audience searches for your business online.
In general, avoid basing keywords on just the search volume because of high competition. Try to target key phrases that your target market is likely to search for the product or service you offer. Once you know the search phrases, incorporate key phrases in your title tags, meta-tags, and body content. Make sure that your articles are original, unique, high-quality, valuable, but not duplicate. Search engines will penalize your site for duplicate content.
Make sure to monitor your keyword ranking by using Analytics to identify additional buyer keywords. Keyword research and link building are things that you need to constantly monitor at least once a month for your SEO strategy.
Content Strategy for Link Building
Guest blogging and posting is a great way to attract quality links. Blogs influence the things people buy. Guest blogging doesn’t carry high value by Google; however, you can still attract target audience to your site.
Here are basic guidelines to get links from blogs:
There are many sites that can put writers and reputable blog sites in contact with each other, such as, My Blog Guest, Blogger Link Up, etc.
As part of your SEO strategy, you may want to have a blog on your website. Having a blog connected to your site allows you to constantly add new content to get search engines to visit your site more often and drive more traffic back to your site.
Using Social Media for Link Building
You can use social networks like, Facebook, Google+, Twitter, and so on to share your content with links back to your site. If the information is valuable and relevant to your audience, they may share your articles, further increasing the visibility of your website.
Some sites such as Reddit, Delicious, StumbleUpon, and many more allow users to submit links to articles. Backlinks are not considered valuable because anyone can post links, but you may get some visitors. Be sure to review the terms and conditions of each site to learn about their link submission guidelines.
Other strategies are forum posts, PR, and even contacting site owners with content relevant to yours.
Building Trust in Your Backlinks
Building high-quality backlinks takes time and efforts. In your link building strategy, you want to make sure to follow a few basic guidelines to build trust and authority and avoid being penalized by search engines:
Naturally occurring backlinks through content marketing is the most effective way to increase your ranking and visibility in search results. While the wrong approach and the wrong links can get your site penalized, the right approach in getting high-quality links can play an important role in SEO to help your site reaching the top of organic search results.
It is important for you to set goals, plan a right strategy, and keep track of your link building efforts on a weekly basis. You can use Google Webmaster Tools to find out who is linking to your site. You should also be on alert to find undesirable links and use ‘disavow’ tool to get search engines to ignore them because bad links can harm your ranking.
By John Stanford – 2019
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