| How This Book Will Benefit You | 17 | |
|---|---|---|
| Chapter 1 | Understanding Search Engines | 20 |
| Personalization Impact by Search Engines | 21 | |
| How Search Engine Work | 21 | |
| Crawling, Indexing, and Ranking | 23 | |
| Ranking Factors | 24 | |
| Chapter 2 | Search Engine Strategies | 26 |
| Avoiding Search Engine Penalties | 26 | |
| Types of Spam | 26 | |
| Understanding Ethical SEO | 27 | |
| How Search Engines Ranks Websites | 28 | |
| Building Trust | 29 | |
| Understanding Search Engine Optimization | 30 | |
| Chapter 3 | SEO Planning | 31 |
| SEO Strategy | 31 | |
| Types of Websites | 35 | |
| Creating SEO-Friendly Website | 35 | |
| Chapter 4 | How to Perform Competitive Research | 37 |
| Analyzing Competition | 37 | |
| Getting to know Your Competition | 37 | |
| Tracking Your Competitors’ Links | 38 | |
| How to Analyze PageRank of Your Competition | 39 | |
| How to Find Your Competitors’ Keywords | 40 | |
| Understanding Your Competition | 41 | |
| Chapter 5 | Keywords Strategy | 42 |
| Understanding Keywords | 42 | |
| Understanding Search Queries | 43 | |
| Choosing Your Keywords | 43 | |
| Chapter 6 | Keyword Research | 45 |
| Researching Keywords | 45 | |
| How to Start Keywords Research | 46 | |
| Generating List of Keywords | 47 | |
| Chapter 7 | Creating a list of Most Profitable Keywords | 49 |
| Building Profitable Keyword List | 49 | |
| Using Long Tail Keywords | 50 | |
| Use Google to Identify Related Keywords | 50 | |
| Keyword Research Tools | 51 | |
| Discover Keywords That Are Sending Traffic to Your Competitors | 51 | |
| Evaluating Keywords | 52 | |
| Google Ads Keyword Planner | 53 | |
| Bing Keyword Research | 54 | |
| Paid Tools for Analyzing Keywords | 55 | |
| Chapter 8 | Discovering Keywords That Will Send Traffic to Your Website | 56 |
| Analyzing and Testing Keywords through PPC Campaigns | 57 | |
| Keyword Data Analysis | 58 | |
| Chapter 9 | Keywords Optimization Strategy | 60 |
| Optimization Strategy for Primary and Secondary Keywords | 60 | |
| Keyword Density | 61 | |
| Optimizing Your Keywords | 61 | |
| How to Place Keywords into Your Content for Best Rankings | 62 | |
| Selecting Proper Keywords and Keyword Phrases | 63 | |
| How to Assign and Organize Keywords | 64 | |
| How to Distribute Your Keywords for Best Effect | 64 | |
| Measure Your Google Rank for Your Keywords | 65 | |
| Chapter 10 | Creating Content for Your Website | 66 |
| Understanding Your Target Audience | 66 | |
| Important Elements of Your Content | 66 | |
| Writing Text Content for Your Website | 67 | |
| Creating Content for SEO and Your Audience | 68 | |
| Creating Keywords for Your Content | 69 | |
| Creating Content Using Your Keywords | 70 | |
| Writing an Effective Call to Action | 71 | |
| 9 Ways to Make Your Text Readable | 72 | |
| Allow User-generated Reviews | 73 | |
| Hiring a Ghostwriter | 73 | |
| Website Graphics | 74 | |
| Creating Website Graphics | 74 | |
| Purchasing Website Graphics | 74 | |
| How to Create Viral Infographics | 74 | |
| Chapter 11 | Content Optimization | 76 |
| Content Themes | 76 | |
| Content Structure | 76 | |
| Page Titles | 77 | |
| Creating Optimized Content | 77 | |
| 18 Tips to Optimize Your Content | 78 | |
| Optimizing Your Content for Search Engine Ranking | 81 | |
| Optimizing Content for Your Target Audience | 82 | |
| Optimizing Images | 82 | |
| Compress Your Images | 82 | |
| Using Videos | 83 | |
| Chapter 12 | Duplicate Content | 84 |
| Understanding Duplicate Content | 84 | |
| How to Avoid Content Spamming | 85 | |
| Finding Out About Your Duplicates | 86 | |
| How to Avoid Duplicate Content on Your Website | 87 | |
| How to Avoid Duplicate Content for Split Testing | 89 | |
| Duplication Caused by Outsiders | 89 | |
| Chapter 13 | Website Creation Software and SEO Design Strategies | 91 |
| Understanding Content Management System | 91 | |
| SEO Problems Caused by Content Management System | 92 | |
| Website Design Strategies | 92 | |
| SEO Strategies | 94 | |
| Chapter 14 | How to Develop SEO-Friendly Website | 97 |
| Keeping Your Site’s Code Clean | 97 | |
| How to Name Your Files | 98 | |
| Creating a Theme for Your Website | 99 | |
| Planning Your Website Navigation | 99 | |
| How to Create SEO-Friendly Web Pages | 101 | |
| Creating Sitemaps | 101 | |
| Add Review Stars for Readers to Write a Review | 102 | |
| Chapter 15 | Internal and External Linking Strategies | 103 |
| Navigation and Linking Techniques | 103 | |
| Selecting Your Landing Pages | 104 | |
| Naming Links for Your Website | 106 | |
| Checking Your Site Navigation | 106 | |
| Chapter 16 | Linking Optimization | 107 |
| Organizing Your Site | 107 | |
| Theming Your Website by Subject | 108 | |
| Building Internal Linking for Your Website | 109 | |
| Outbound Links | 112 | |
| Chapter 17 | Optimizing for Search Engines | 113 |
| Matching Keywords to Page Content | 113 | |
| Understanding Page Tags | 114 | |
| Creating META Tags | 116 | |
| Optimizing URLs | 117 | |
| Optimizing Title Tags | 118 | |
| Writing Meta Description Tags | 120 | |
| Heading Tags | 122 | |
| Writing Heading Tags | 122 | |
| Image Filenames and alt Attributes | 123 | |
| Writing Meta Keywords Tag | 124 | |
| Chapter 18 | Making Your Website Mobile Friendly | 125 |
| Design Choices for Mobile Users | 125 | |
| SEO for Mobile | 126 | |
| Designing for Mobile Users | 127 | |
| Testing for Mobile-Friendliness | 128 | |
| Chapter 19 | How to Structure Your Site for Automatic SEO | 129 |
| On-page SEO | 129 | |
| Site Architecture | 130 | |
| Create Search Engine Friendly URLs | 130 | |
| Internal Navigation | 130 | |
| Link Structure | 131 | |
| Search Engine Navigation | 131 | |
| Sitemaps | 132 | |
| Understanding Subdomains | 134 | |
| Secure Server Problems | 134 | |
| Understanding Redirects | 134 | |
| 301 Redirects | 135 | |
| 302 Redirects | 136 | |
| JavaScript Redirects | 136 | |
| Excluding Pages from the Search Engines | 136 | |
| Use of Robots.txt | 137 | |
| Use of Affiliate Links | 137 | |
| Chapter 20 | Optimizing Your Website | 138 |
| Optimizing Homepage | 138 | |
| Page Title | 138 | |
| Page Description | 139 | |
| Landing Pages | 140 | |
| Use Keyword URLs | 140 | |
| Website Structure | 140 | |
| Internal Link | 141 | |
| External Link | 141 | |
| Redirect | 141 | |
| Images | 141 | |
| Speed Up Your Site | 142 | |
| Checking Your Site Loading Time | 142 | |
| Making Images Load Faster | 143 | |
| Create Search Engine Friendly Files | 143 | |
| Website Analysis | 143 | |
| Know Where You Stand | 144 | |
| Watching Your Rankings | 144 | |
| Chapter 21 | Social Media Optimization | 145 |
| Be Present On All Major Platforms | 145 | |
| Set up a Business Facebook Page | 145 | |
| Complete Your Company Profile | 146 | |
| Building up Your Facebook Page | 146 | |
| How to Optimize for Social Media | 147 | |
| Acquire Fans | 148 | |
| Engage Fans with Valuable Content | 148 | |
| Put a Link to Your Social Media Site on Your Website | 149 | |
| Monitor and Track Your Progress | 149 | |
| Chapter 22 | How to Choose the Right Hosting Provider | 150 |
| What to Consider When Selecting Your Web Hosting | 151 | |
| Using Hosted E-Commerce Site Effectively | 152 | |
| Server and Hosting Problems | 153 | |
| Transferring Your Files into Your Web Hosting Account | 153 | |
| Chapter 23 | Submitting Your Website to Search Engines | 155 |
| How Long Does it Take to Get Listed in Major Search Engines | 155 | |
| Submitting Your Site to Google | 156 | |
| How to Shorten the Time for Your Site to Get Listed in Google | 157 | |
| Submitting to Other Search Engines | 157 | |
| Using Search Verticals for Ranking | 158 | |
| How to List Your Site in Local Search Results | 160 | |
| Ensuring Search Engines Index Your Site | 161 | |
| Chapter 24 | Submitting Your Site to Directories | 163 |
| List of Major Directories | 163 | |
| Signing Up for Paid Search Results | 164 | |
| Chapter 25 | Tracking and Measuring Your Success | 166 |
| What Information You Should Track | 166 | |
| Tracking the Success of Your SEO | 166 | |
| Tracking Conversions | 167 | |
| Web Analytics | 168 | |
| Chapter 26 | Server Software and Analytics | 170 |
| Server Log Files Analysis | 170 | |
| Tracking and Analysis | 171 | |
| Google Analytics | 171 | |
| Adding Google Analytics to Your Website | 172 | |
| Chapter 27 | Using Google Webmaster Tools | 176 |
| How to Use Google Webmaster Tools | 176 | |
| How to Perform A/B Conversion Testing | 177 | |
| Selecting SEO Firm | 180 | |
| Chapter 28 | Link Building | 181 |
| The Importance of Linking | 181 | |
| Benefits of Link Building | 181 | |
| Factors That Influence Link Value | 182 | |
| Outbound Links | 183 | |
| Internal Linking | 183 | |
| Understanding “NoFollow” | 184 | |
| Anchor text within Links | 184 | |
| Build Your Links in a Natural Way | 184 | |
| Checklist for Link Building Success | 185 | |
| Chapter 29 | Building One Way and Reciprocal Links | 186 |
| Building One Way Links | 186 | |
| Paid One-Way Link Building | 187 | |
| Reciprocal Link Building | 188 | |
| Chapter 30 | How to Obtain Links | 191 |
| Implement an Aggressive Linking Strategy | 191 | |
| Tools and Resources | 194 | |
| Important Tips to Remember for Linking | 194 | |
| Chapter 31 | Attracting High-Quality Links | 195 |
| Identifying High-Quality Links | 195 | |
| How to Attract Quality Links | 196 | |
| Create Content that Attracts Links | 197 | |
| Creating Link Magnets | 198 | |
| Creating Link Bait | 199 | |
| Obtain Links Using Social Media | 201 | |
| Obtain Links Using Blogs | 203 | |
| Video Link Building | 203 | |
| Using Images and Infographics for Link Building | 204 | |
| Viral Link Building with Infographics | 204 | |
| Chapter 32 | Obtaining Directory Links | 206 |
| General Web Directories | 207 | |
| Specific and Niche Directories | 207 | |
| Professional Associations and Organizations | 208 | |
| Article Links | 208 | |
| How to Post on Wikipedia | 209 | |
| Chapter 33 | Link Building Strategies | 210 |
| Define Your Link Objectives | 210 | |
| Make It Easy for Others to Link to You | 211 | |
| How to Look for Sites to Get Links From | 211 | |
| Discover Where Your Competitors Get Links | 211 | |
| Effective Link Building Strategies | 212 | |
| Paid Strategies | 217 | |
| Using Online Press Releases | 218 | |
| How to Request for Links | 219 | |
| Chapter 34 | Link Building Strategies to Avoid | 221 |
| What to Avoid in Link Building | 221 | |
| How to Identify Inbound Links | 224 | |
| Chapter 35 | Content Marketing Campaigns | 226 |
| Types of Content to Produce | 226 | |
| Where to Search for Content Ideas | 226 | |
| Infographics Content Marketing | 227 | |
| How to Create High-Quality Content | 228 | |
| Chapter 36 | Driving Traffic to Your Site | 230 |
| Traffic Driving Techniques | 230 | |
| Create a Blog | 230 | |
| Setting Up Your Blog for SEO | 231 | |
| Articles | 231 | |
| Using Press Releases to Drive Traffic | 231 | |
| Chapter 37 | Using Social Media | 233 |
| The Role of Social Media in Search Results and Rankings | 233 | |
| How Social Media Can Influence Search Rankings | 233 | |
| Building Your Social Media Presence | 234 | |
| Social Media Marketing | 234 | |
| Social Media Sharing Buttons | 235 | |
| Using Social Media Effectively | 236 | |
| Using Niche Social Networking | 238 | |
| How to Monitor the Use of Your Brand | 239 | |
| Conclusion | 241 | |
| Glossary of Internet Terms | SEO and Online Marketing Terms | 242-296 |