| Introduction | 9 | |
|---|---|---|
| Chapter 1 | Business Basics | 11 |
| Price Negotiating | 12 | |
| Rights and Regulations | 13 | |
| Model Release | 14 | |
| Chapter 2 | Selecting Your Camera and Equipment | 16 |
| Choosing a 35mm AF SLR | 16 | |
| Modes | 16 | |
| Metering System | 17 | |
| Compact Flash Units | 18 | |
| Fixed-Focal-Length Lenses | 18 | |
| Zoom Lenses | 19 | |
| Macro Lenses | 19 | |
| Teleconverters | 19 | |
| Choosing the Right Filter | 20 | |
| Choosing the Right Film | 21 | |
| Tripods | 23 | |
| Chapter 3 | How to Use Your Camera Properly | 24 |
| Exposure | 24 | |
| Shooting at the Beach | 27 | |
| Protecting Your Film and Camera | 28 | |
| Chapter 4 | Taking Better Pictures with Digital Cameras | 29 |
| Digital Cameras | 29 | |
| Using Your Digital Camera | 30 | |
| Use High Speed Cameras and High Speed Cards | 33 | |
| Aiming for Perfect Exposure | 33 | |
| How to Manage Your Digital Photos | 34 | |
| Chapter 5 | Producing Marketable Pictures | 36 |
| Color or Black-and-White | 37 | |
| Chapter 6 | The Photo Buyers Markets | 38 |
| Gift Shows | 38 | |
| Stock Photography Market | 39 | |
| Publications | 39 | |
| Book Publishers | 40 | |
| Paper Product Companies | 40 | |
| Photo Business Card | 41 | |
| Advertising Market | 41 | |
| Fashion Market | 42 | |
| Record Companies | 42 | |
| Galleries | 42 | |
| Chapter 7 | Marketing Resources and Directories | 44 |
| Other Directories | 45 | |
| Professional Organizations | 47 | |
| Chapter 8 | Marketing to Photo Buyers | 49 |
| Researching the Market | 49 | |
| Queries/Cover Letter | 50 | |
| Requesting for Photo Guidelines | 51 | |
| Submission of Samples | 51 | |
| Requesting an Assignment | 51 | |
| Dealing with Photo Buyers | 51 | |
| Using an Agent | 52 | |
| Mailing and Packaging Photographs | 53 | |
| Chapter 9 | Stock Photography | 55 |
| Price Guidelines | 55 | |
| Stock Photo Agency | 56 | |
| Contracting With an Agency | 57 | |
| Using Online Networks and CD-ROM | 57 | |
| Starting Your Own Stock Photo Agency | 58 | |
| Filing and Storage | 59 | |
| Chapter 10 | Sports Photography | 61 |
| Breaking into Sports Photography | 61 | |
| Capturing the Action | 61 | |
| Making Money Shooting Sports | 62 | |
| Chapter 11 | Commercial Photography | 63 |
| How to Get Assignments | 63 | |
| Commercial Portfolio | 64 | |
| Negotiating Your Fee | 64 | |
| Chapter 12 | Portrait Photography | 66 |
| Equipment | 66 | |
| Posing and Expression | 66 | |
| Background | 67 | |
| Indoor Portraits | 68 | |
| Outdoor Portraits | 68 | |
| Pricing | 69 | |
| Promotion and Advertising | 70 | |
| Chapter 13 | Glamour Photography | 71 |
| Planning the Session | 71 | |
| Location | 72 | |
| Lighting Conditions | 72 | |
| The Market | 73 | |
| Chapter 14 | Fashion Photography | 74 |
| Photographer’s Team | 75 | |
| Fashion Models | 75 | |
| Booking Models | 76 | |
| Model Promotion | 76 | |
| Camera and Equipment | 77 | |
| Light Sources | 77 | |
| Pay Rates | 78 | |
| Breaking into Fashion Photography | 78 | |
| Chapter 15 | Portfolios | 80 |
| What is a Portfolio? | 80 | |
| Who Need a Portfolio? | 80 | |
| How to Develop a Portfolio | 80 | |
| The Structure of a Powerful Portfolio | 81 | |
| How to Edit a Portfolio | 82 | |
| Organizing a Portfolio | 83 | |
| How to Present a Portfolio | 84 | |
| Conclusion | 87 | |
| Glossary | 89-97 |