Allied Publishing Books and Training Manuals

 

How to Make Money With Your Personal Computer From Home

Table of Contents

(8 ½″ x 11″ Page Format)

How This Manual Will Benefit You 13
Chapter 1 Starting Your Own Home-Based Business 16
The Advantages of Home-Based Business 16
Develop a Business Plan 17
Chapter 2 Choosing Form of Your Business Organization 21
Naming Your Business 23
Zoning 23
State and Federal Laws That May Apply to Your Business 24
Business Checking Account 24
Business Telephone 25
Estimating Start-Up Costs 25
Basic Equipment and Office Supplies 27
Chapter 3 Choosing Computer Equipment and Software 29
Printers 30
Scanners 32
Photocopiers 32
Software 32
Chapter 4 Computer Services Business 39
Answering/Voice Mail Service 39
Fax-On Demand Service 40
Information Brokering Service 40
Computer-Aided Design Service 41
Computer Consulting 42
Computer Training 43
Computer Repair Service 44
Web Page Design Service 45
Chapter 5 Word Processing Service 47
Equipment 47
Major Market Categories 47
How to Charge 50
Advertising 51
Advertising Strategies for Specific Market 52
Chapter 6 Desktop Publishing Service 55
Traditional Publishing 55
Desktop Publishing 56
Advantages of Desktop Publishing 57
Desktop Publishing Systems 58
The Learning Cycle 59
Equipment and Supplies 60
Pricing 60
Advertising 61
Starting Desktop Publishing Service 61
Chapter 7 Promoting Your Business 69
Marketing Techniques 69
Your Professional Image 71
Making Sure Customers Can Reach You 71
Yellow Pages Advertising 73
Classifieds and Direct Mail 73
Networking 75
Online Marketing 75
Chapter 8 Managing Your Business 77
Record Keeping 77
Choosing a Recordkeeping System 78
Understanding Your Balance Sheet 78
Understanding Your Profit and Loss Statement 79
Understanding Your Cash Flow Statement 80
Tax Obligations and Benefits 81
Insurance 81
Dealing with Clients 82
Working with Professionals 83
Your Lawyer 84
Your Accountant 85
Finding and Using Resources, Networks,and Support Groups 86
Managing Time and Stress 88
Expanding Your Business 89
PART II How to Make Money On eBay 90
Chapter 9 How to Make Money on eBay 91
Where to Start? 91
How to Register on eBay 92
Exploring the Categories 93
Using Basic Search 93
Bidding Strategies 94
How to Determine the Value of Your Products 96
Wise Purchasing for Resale 97
What Items You Cannot Sell at eBay? 99
Chapter 10 How to Develop Successful Sales Policies and Payment Plans 101
How to List Your Products on eBay 102
How Long Your Auction Should Run? 103
Closing the Deal and Shipping the Item 104
Packing and Shipping 105
Managing Your Inventory 105
Record Keeping 106
How to Maximize Your Sales Strategy 107
Using Counters 108
Building Good Reputation 108
Selling in High Volume 109
Expand Your Business Beyond eBay 111
PART III How to Make Your Fortune In Direct-Response Marketing 112
Chapter 11 The Perfect Home-Based Business 113
What Is Direct-Response Marketing? 113
Why Do People Buy By Mail? 114
Advantages of Direct-Response Marketing 115
Success Stories 117
What Qualities Are Required? 119
How Do You Get Started 120
Chapter 12 How to Start a Successful Home-Based Direct Response Business 122
How Much Capital is Required? 122
Choosing a Company Name 123
Business Address 123
Obtaining a Business License 123
Business Checking Account 124
Obtaining a Merchant Account 124
Basic Supplies and Equipment 125
Professional Business Image 126
Chapter 13 Laws Governing Your Business 128
Mail-Order Regulations 129
Mail-Order Frauds 130
Chapter 14 How to Locate a Successful Product 132
The Checklist for Finding the Right Product 133
Main Sources of Products to Promote 135
What Products Are Selling? 141
Define Existing Market 142
What Determines the Marketability of a Product? 144
Sources of Profitable Mail Order Products 146
How to Find Profitable Products to Sell 147
Chapter 15 Choosing Your Product 150
How to Find Products to Sell 150
How to Contact Manufacturers 151
How to Choose the Right Products to Sell By Mail 151
The Perfect Mail Order Product 153
The Best Way to Break Into Information-Selling Field 154
Developing a Line of Products 157
Chapter 16 Self-Publishing 158
What Does It Take To Become a Successful Self-Publisher? 159
Choosing a Topic 160
How to Research 161
Writing Your Manuscript 163
Securing a Copyright 164
Cataloging 165
Testing Your Information Product 165
Book Fairs 166
Chapter 17 How to Obtain Free Publicity 167
What Is Press Release? 167
How to Select Publications for Free Publicity 168
How to Apply for Free Publicity 169
How to Prepare a Press Release 171
How to Succeed At Gaining Free Publicity 172
When to Send Your Press Release 173
Chapter 18 Advertising 174
What Method of Promotion to Use 174
Where to Advertise 175
Magazine Advertising 176
Buying Magazine Advertising Space 176
Newspaper Advertising 177
Buying Newspaper Advertising Space 177
Radio Advertising 178
How to Buy Time on the Radio 179
Television Advertising 181
When to Advertise 182
Chapter 19 Classified Ads 184
The Advantages of Using Classified Ads 184
Types of Classified Ads 185
Selling Directly From Ad 185
The Inquiry and Follow-Up Method 186
How to Write Classified Ads 187
Keying Your Ads 190
How to Save Money on Ads 190
When to Run Your Ads 191
What Publications to Run Your Ads? 192
Placing Classified Ads 192
How to Test Your Ad 193
How to Predict Ad Response 195
How to Make Money with Classified Ads 196
ADVERTISING RECORD SHEET 198
Chapter 20 Display Ads 199
Writing Effective Display Ads 199
How to Key Display Ads 200
How to Choose the Right Publication to Advertise 200
Advertising Rates 202
The Best Position of Display Ads in the Publication 203
How to Save Money Placing Display Ads 203
How to Choose an Advertising Agency 204
How to Project Total Returns from Early Responses 205
How Often Can You Profitably Repeat an Ad? 206
Chapter 21 How to Write Effective Copy That Sell 208
What You Should Know About Your Prospects? 208
How to Write Powerful Copy 209
Order Form 214
Chapter 22 Creating Successful Advertisement 215
Media Selection 215
How to Design Effective Advertising 216
How to Make Advertising Appealing and Easy to Read 219
Hiring an Ad Agency 222
Chapter 23 How to Save Money on Advertising 223
Save Up To 37% on Your Advertising 223
Per Inquiry and Per Order Advertising 227
Standby Rates 227
Get Your Product Listed In Mail Order Catalogs 227
Press Release 228
Word of Mouth 229
Other Promotional Tips 229
Chapter 24 Direct Mail Advertising 232
The Advantages of Direct Mail 232
Direct Mail Package 233
Using Direct Mail Effectively 235
How to Select a Good Mailing List 237
Where to Rent Direct Mail Lists 238
Mailing 239
How to Project Returns from Early Responses 240
Proper Testing 240
How to Test 241
DIRECT MAIL RECORD SHEET 243
Chapter 25 How to Write an Ideal Sales Letter 244
What Makes a Sales Letter Successful? 244
How to Write Compelling Copy 246
How to Stimulate Sales 249
Chapter 26 How to Buy Printing Economically 251
Common Printing Process 251
What Printing Process Should You Use? 252
How to Choose a Printer 254
Chapter 27 Testing For Maximum Profits 256
The Key Elements of Testing 256
Eight Ways to Test New Products Cost Effectively 257
The Copy 258
The Price 258
The Ad 259
Publication 259
Direct Mail 260
Timing of the Advertising 260
How to Test 260
Keying the Ads 261
Evaluate the Results of Testing 262
Chapter 28 How to Make Money with Answering Machine or Digital Voice Mailbox 264
Success Story 264
How the System Works 265
Chapter 29 How to Make Money with Mailing Lists 267
Types of Lists 267
How to Use a List for Highest Profits 267
How to Make Money Renting Your Own List 268
Chapter 30 How to Have Hundreds of People Selling Your Products 270
The Advantages of Selling Through Catalogs 270
How to Develop Your Own Catalog 271
How to Recruit Sales Agents 272
Dealing with Sales Agents 273
How to Sell Through Other Company’s Catalogs 274
PART IV How to Make Money on the Internet 275
Chapter 31 How to Make Money with Affiliate Marketing 276
How to Find a Niche Market 277
Getting a Domain Name and Website Host 278
Designing Your Website 278
Chapter 32 How to Sell Profitably Online 280
Creating Content for Your Website 280
Give a Free Sample 281
Promoting Your Website 282
Making Money with ClickBank 282
Chapter 33 How to Make Money with Google AdSense 283
Chapter 34 Making Money with Amazon Affiliate Marketing 286
Choosing Profitable Products to Sell in Amazon 287
Chapter 35 Running Your Business Efficiently 288
Your Business location 288
How to Save Money in Your Daily Business Operations 289
Increasing Your Profits 290
Repeat Business—Key to Continued Success 290
Record Keeping 292
Fulfillment 295
Directories 296
Conclusion 300-301