| How This Manual Will Benefit You | 13 | |
|---|---|---|
| Chapter 1 | Starting Your Own Home-Based Business | 16 |
| The Advantages of Home-Based Business | 16 | |
| Develop a Business Plan | 17 | |
| Chapter 2 | Choosing Form of Your Business Organization | 21 |
| Naming Your Business | 23 | |
| Zoning | 23 | |
| State and Federal Laws That May Apply to Your Business | 24 | |
| Business Checking Account | 24 | |
| Business Telephone | 25 | |
| Estimating Start-Up Costs | 25 | |
| Basic Equipment and Office Supplies | 27 | |
| Chapter 3 | Choosing Computer Equipment and Software | 29 |
| Printers | 30 | |
| Scanners | 32 | |
| Photocopiers | 32 | |
| Software | 32 | |
| Chapter 4 | Computer Services Business | 39 |
| Answering/Voice Mail Service | 39 | |
| Fax-On Demand Service | 40 | |
| Information Brokering Service | 40 | |
| Computer-Aided Design Service | 41 | |
| Computer Consulting | 42 | |
| Computer Training | 43 | |
| Computer Repair Service | 44 | |
| Web Page Design Service | 45 | |
| Chapter 5 | Word Processing Service | 47 |
| Equipment | 47 | |
| Major Market Categories | 47 | |
| How to Charge | 50 | |
| Advertising | 51 | |
| Advertising Strategies for Specific Market | 52 | |
| Chapter 6 | Desktop Publishing Service | 55 |
| Traditional Publishing | 55 | |
| Desktop Publishing | 56 | |
| Advantages of Desktop Publishing | 57 | |
| Desktop Publishing Systems | 58 | |
| The Learning Cycle | 59 | |
| Equipment and Supplies | 60 | |
| Pricing | 60 | |
| Advertising | 61 | |
| Starting Desktop Publishing Service | 61 | |
| Chapter 7 | Promoting Your Business | 69 |
| Marketing Techniques | 69 | |
| Your Professional Image | 71 | |
| Making Sure Customers Can Reach You | 71 | |
| Yellow Pages Advertising | 73 | |
| Classifieds and Direct Mail | 73 | |
| Networking | 75 | |
| Online Marketing | 75 | |
| Chapter 8 | Managing Your Business | 77 |
| Record Keeping | 77 | |
| Choosing a Recordkeeping System | 78 | |
| Understanding Your Balance Sheet | 78 | |
| Understanding Your Profit and Loss Statement | 79 | |
| Understanding Your Cash Flow Statement | 80 | |
| Tax Obligations and Benefits | 81 | |
| Insurance | 81 | |
| Dealing with Clients | 82 | |
| Working with Professionals | 83 | |
| Your Lawyer | 84 | |
| Your Accountant | 85 | |
| Finding and Using Resources, Networks,and Support Groups | 86 | |
| Managing Time and Stress | 88 | |
| Expanding Your Business | 89 | |
| PART II | How to Make Money On eBay | 90 |
| Chapter 9 | How to Make Money on eBay | 91 |
| Where to Start? | 91 | |
| How to Register on eBay | 92 | |
| Exploring the Categories | 93 | |
| Using Basic Search | 93 | |
| Bidding Strategies | 94 | |
| How to Determine the Value of Your Products | 96 | |
| Wise Purchasing for Resale | 97 | |
| What Items You Cannot Sell at eBay? | 99 | |
| Chapter 10 | How to Develop Successful Sales Policies and Payment Plans | 101 |
| How to List Your Products on eBay | 102 | |
| How Long Your Auction Should Run? | 103 | |
| Closing the Deal and Shipping the Item | 104 | |
| Packing and Shipping | 105 | |
| Managing Your Inventory | 105 | |
| Record Keeping | 106 | |
| How to Maximize Your Sales Strategy | 107 | |
| Using Counters | 108 | |
| Building Good Reputation | 108 | |
| Selling in High Volume | 109 | |
| Expand Your Business Beyond eBay | 111 | |
| PART III | How to Make Your Fortune In Direct-Response Marketing | 112 |
| Chapter 11 | The Perfect Home-Based Business | 113 |
| What Is Direct-Response Marketing? | 113 | |
| Why Do People Buy By Mail? | 114 | |
| Advantages of Direct-Response Marketing | 115 | |
| Success Stories | 117 | |
| What Qualities Are Required? | 119 | |
| How Do You Get Started | 120 | |
| Chapter 12 | How to Start a Successful Home-Based Direct Response Business | 122 |
| How Much Capital is Required? | 122 | |
| Choosing a Company Name | 123 | |
| Business Address | 123 | |
| Obtaining a Business License | 123 | |
| Business Checking Account | 124 | |
| Obtaining a Merchant Account | 124 | |
| Basic Supplies and Equipment | 125 | |
| Professional Business Image | 126 | |
| Chapter 13 | Laws Governing Your Business | 128 |
| Mail-Order Regulations | 129 | |
| Mail-Order Frauds | 130 | |
| Chapter 14 | How to Locate a Successful Product | 132 |
| The Checklist for Finding the Right Product | 133 | |
| Main Sources of Products to Promote | 135 | |
| What Products Are Selling? | 141 | |
| Define Existing Market | 142 | |
| What Determines the Marketability of a Product? | 144 | |
| Sources of Profitable Mail Order Products | 146 | |
| How to Find Profitable Products to Sell | 147 | |
| Chapter 15 | Choosing Your Product | 150 |
| How to Find Products to Sell | 150 | |
| How to Contact Manufacturers | 151 | |
| How to Choose the Right Products to Sell By Mail | 151 | |
| The Perfect Mail Order Product | 153 | |
| The Best Way to Break Into Information-Selling Field | 154 | |
| Developing a Line of Products | 157 | |
| Chapter 16 | Self-Publishing | 158 |
| What Does It Take To Become a Successful Self-Publisher? | 159 | |
| Choosing a Topic | 160 | |
| How to Research | 161 | |
| Writing Your Manuscript | 163 | |
| Securing a Copyright | 164 | |
| Cataloging | 165 | |
| Testing Your Information Product | 165 | |
| Book Fairs | 166 | |
| Chapter 17 | How to Obtain Free Publicity | 167 |
| What Is Press Release? | 167 | |
| How to Select Publications for Free Publicity | 168 | |
| How to Apply for Free Publicity | 169 | |
| How to Prepare a Press Release | 171 | |
| How to Succeed At Gaining Free Publicity | 172 | |
| When to Send Your Press Release | 173 | |
| Chapter 18 | Advertising | 174 |
| What Method of Promotion to Use | 174 | |
| Where to Advertise | 175 | |
| Magazine Advertising | 176 | |
| Buying Magazine Advertising Space | 176 | |
| Newspaper Advertising | 177 | |
| Buying Newspaper Advertising Space | 177 | |
| Radio Advertising | 178 | |
| How to Buy Time on the Radio | 179 | |
| Television Advertising | 181 | |
| When to Advertise | 182 | |
| Chapter 19 | Classified Ads | 184 |
| The Advantages of Using Classified Ads | 184 | |
| Types of Classified Ads | 185 | |
| Selling Directly From Ad | 185 | |
| The Inquiry and Follow-Up Method | 186 | |
| How to Write Classified Ads | 187 | |
| Keying Your Ads | 190 | |
| How to Save Money on Ads | 190 | |
| When to Run Your Ads | 191 | |
| What Publications to Run Your Ads? | 192 | |
| Placing Classified Ads | 192 | |
| How to Test Your Ad | 193 | |
| How to Predict Ad Response | 195 | |
| How to Make Money with Classified Ads | 196 | |
| ADVERTISING RECORD SHEET | 198 | |
| Chapter 20 | Display Ads | 199 |
| Writing Effective Display Ads | 199 | |
| How to Key Display Ads | 200 | |
| How to Choose the Right Publication to Advertise | 200 | |
| Advertising Rates | 202 | |
| The Best Position of Display Ads in the Publication | 203 | |
| How to Save Money Placing Display Ads | 203 | |
| How to Choose an Advertising Agency | 204 | |
| How to Project Total Returns from Early Responses | 205 | |
| How Often Can You Profitably Repeat an Ad? | 206 | |
| Chapter 21 | How to Write Effective Copy That Sell | 208 |
| What You Should Know About Your Prospects? | 208 | |
| How to Write Powerful Copy | 209 | |
| Order Form | 214 | |
| Chapter 22 | Creating Successful Advertisement | 215 |
| Media Selection | 215 | |
| How to Design Effective Advertising | 216 | |
| How to Make Advertising Appealing and Easy to Read | 219 | |
| Hiring an Ad Agency | 222 | |
| Chapter 23 | How to Save Money on Advertising | 223 |
| Save Up To 37% on Your Advertising | 223 | |
| Per Inquiry and Per Order Advertising | 227 | |
| Standby Rates | 227 | |
| Get Your Product Listed In Mail Order Catalogs | 227 | |
| Press Release | 228 | |
| Word of Mouth | 229 | |
| Other Promotional Tips | 229 | |
| Chapter 24 | Direct Mail Advertising | 232 |
| The Advantages of Direct Mail | 232 | |
| Direct Mail Package | 233 | |
| Using Direct Mail Effectively | 235 | |
| How to Select a Good Mailing List | 237 | |
| Where to Rent Direct Mail Lists | 238 | |
| Mailing | 239 | |
| How to Project Returns from Early Responses | 240 | |
| Proper Testing | 240 | |
| How to Test | 241 | |
| DIRECT MAIL RECORD SHEET | 243 | |
| Chapter 25 | How to Write an Ideal Sales Letter | 244 |
| What Makes a Sales Letter Successful? | 244 | |
| How to Write Compelling Copy | 246 | |
| How to Stimulate Sales | 249 | |
| Chapter 26 | How to Buy Printing Economically | 251 |
| Common Printing Process | 251 | |
| What Printing Process Should You Use? | 252 | |
| How to Choose a Printer | 254 | |
| Chapter 27 | Testing For Maximum Profits | 256 |
| The Key Elements of Testing | 256 | |
| Eight Ways to Test New Products Cost Effectively | 257 | |
| The Copy | 258 | |
| The Price | 258 | |
| The Ad | 259 | |
| Publication | 259 | |
| Direct Mail | 260 | |
| Timing of the Advertising | 260 | |
| How to Test | 260 | |
| Keying the Ads | 261 | |
| Evaluate the Results of Testing | 262 | |
| Chapter 28 | How to Make Money with Answering Machine or Digital Voice Mailbox | 264 |
| Success Story | 264 | |
| How the System Works | 265 | |
| Chapter 29 | How to Make Money with Mailing Lists | 267 |
| Types of Lists | 267 | |
| How to Use a List for Highest Profits | 267 | |
| How to Make Money Renting Your Own List | 268 | |
| Chapter 30 | How to Have Hundreds of People Selling Your Products | 270 |
| The Advantages of Selling Through Catalogs | 270 | |
| How to Develop Your Own Catalog | 271 | |
| How to Recruit Sales Agents | 272 | |
| Dealing with Sales Agents | 273 | |
| How to Sell Through Other Company’s Catalogs | 274 | |
| PART IV | How to Make Money on the Internet | 275 |
| Chapter 31 | How to Make Money with Affiliate Marketing | 276 |
| How to Find a Niche Market | 277 | |
| Getting a Domain Name and Website Host | 278 | |
| Designing Your Website | 278 | |
| Chapter 32 | How to Sell Profitably Online | 280 |
| Creating Content for Your Website | 280 | |
| Give a Free Sample | 281 | |
| Promoting Your Website | 282 | |
| Making Money with ClickBank | 282 | |
| Chapter 33 | How to Make Money with Google AdSense | 283 |
| Chapter 34 | Making Money with Amazon Affiliate Marketing | 286 |
| Choosing Profitable Products to Sell in Amazon | 287 | |
| Chapter 35 | Running Your Business Efficiently | 288 |
| Your Business location | 288 | |
| How to Save Money in Your Daily Business Operations | 289 | |
| Increasing Your Profits | 290 | |
| Repeat Business—Key to Continued Success | 290 | |
| Record Keeping | 292 | |
| Fulfillment | 295 | |
| Directories | 296 | |
| Conclusion | 300-301 |