| Introduction | How This Book Will Benefit You | 10 |
|---|---|---|
| Chapter 1 | What Motivates People to Act? | 14 |
| Show People an Advantage | 17 | |
| Chapter 2 | Motives That Make People Buy | 19 |
| 310 Most Persuasive Words and Phrases in Advertising | 22 | |
| 153 Words and Phrases That Sell | 33 | |
| Chapter 3 | The Unlimited Potential for Making Money with Direct-Response Advertising | 34 |
| How to Find Great Advertising Ideas | 35 | |
| Seven Effective Ways to Find Advertising Ideas | 37 | |
| Chapter 4 | How to Select the Right Copy Appeal | 40 |
| Finding the Right Sales Appeal | 41 | |
| How to Use the Bargain Appeal to Get Increased Sales | 42 | |
| How to Use “Free” to Increase the Sale | 43 | |
| Six Primary Reasons Why People Won’t Order | 44 | |
| Chapter 5 | The Importance of Your Offer | 45 |
| How to Use Emotional Hooks for Your Offer | 46 | |
| Advertising is Salesmanship in Print | 47 | |
| Write Ads before You Write the Book | 48 | |
| 27 Ways to Make Your Offer Irresistible | 48 | |
| How to Price Your Product for Maximum Profits | 53 | |
| The Importance of Testing | 56 | |
| Chapter 6 | What Kinds of Layouts and Artworks Attract the Most Readers? | 57 |
| The Impact of Good Layout | 57 | |
| Layout and Illustration | 57 | |
| What Kinds of Picture to Use for Your Ad? | 58 | |
| What Typeface to Select for Your Ad? | 59 | |
| 11 Ways to Create the Most Profitable Layout of Display Ad | 60 | |
| Chapter 7 | How to Write Powerful Headlines that Make Sales Soar | 62 |
| What is the Purpose of a Headline? | 62 | |
| What Makes Certain Headlines Successful? | 63 | |
| What Type of Headlines Attract the Most Readers? | 63 | |
| 27 Rules for Writing Successful Headlines | 64 | |
| Powerful Selling Words and Phrases for Headlines | 66 | |
| Powerful Selling Words and Phrases for Subheads | 67 | |
| How to Start Writing Successful Headlines | 68 | |
| 17 Methods for Writing Powerful Headlines | 69 | |
| What is Pre-Headline and Subhead? | 73 | |
| Chapter 8 | 117 Headlines That Made Money | 75 |
| Chapter 9 | The Best Shortcut Formula to Write Copy | 81 |
| What to Do Before Writing | 83 | |
| 7 Steps to Prepare Yourself to Write Persuasive Copy | 85 | |
| Isolate the Benefits of your Product or Service | 86 | |
| How to Start Writing Advertising Copy | 87 | |
| Successful Methods for Writing Copy | 88 | |
| Chapter 10 | The Secrets of Writing Compelling Copy | 90 |
| Six Ways to Get Started Writing Copy | 92 | |
| How Long Your Copy Should Be? | 94 | |
| How to Write the First Sentence | 95 | |
| How to Write the First paragraph | 96 | |
| 4 Ways to Start Writing the First Paragraph | 97 | |
| 9 Ways to Improve Your Copy | 98 | |
| Chapter 11 | How to Write Better Copy that Sell | 102 |
| How to Edit Your Copy | 107 | |
| How to Use stories to Sell Your Products or Services | 109 | |
| Top 10 Effective Bullet Point Templates for Your Sales Copy | 111 | |
| Chapter 12 | How to Improve a Successful Copy | 115 |
| How to Close the Sale Successfully | 118 | |
| The Art of Writing Advertising Copy | 119 | |
| How to Use Subheads Effectively | 119 | |
| Seventeen Proven Ways to Increase Selling Power of Copy | 120 | |
| How You Can Become an Expert Writing Powerful Advertisement | 124 | |
| Chapter 13 | Top 15 Tips for Writing Email Copy that Converts | 126 |
| Chapter 14 | How to Write Successful Display Ads that Make Money | 131 |
| Major Elements of a Powerful Space Ad | 133 | |
| 29 Proven Secrets for Writing Profitable Display Ads | 134 | |
| How to Stimulate Immediate Response and Closing the Sale Successfully | 141 | |
| How to Make Your Copy Inviting to Read | 143 | |
| Never Change a Successful Ad Except for One Reason | 145 | |
| Chapter 15 | How to Use a 2-Step Marketing Method Effectively to Increase Your Chance of Success | 146 |
| How to Write Small Ads That Make Money | 146 | |
| Advantages of Small Ads | 147 | |
| Limitations of Small Ads | 148 | |
| The Best Position for Your Small Ads | 148 | |
| Seventeen Ways to Get More Inquiries from Your Advertising | 148 | |
| Chapter 16 | How to Create a Successful Direct Advertising Package | 152 |
| What to Include? | 153 | |
| The Most Important Secrets of a Successful Sales Letter | 155 | |
| How to Begin a Letter? | 156 | |
| How to Gain Interest to Your Sales Message | 158 | |
| 12 Steps to Writing the Ideal Sales Letter | 159 | |
| Reinforce Your Letter with a Brochure | 165 | |
| How to Prepare a Powerful Brochure That Sells | 166 | |
| How to Increase Your Direct Mail Response by 300% | 168 | |
| How to Prepare Order Cards That Sells | 169 | |
| List Selection | 170 | |
| Testing | 170 | |
| Chapter 17 | How to Make Money with Classified Ads | 172 |
| Good Words and Phrases to Use in Classified Ads | 172 | |
| Chapter 18 | How to Write Successful Radio Commercials That Get Action | 174 |
| Advantages of Radio Advertising | 174 | |
| Basic Rules | 175 | |
| How to Write Direct-Response Radio Commercials | 175 | |
| How to Test Your Ad | 176 | |
| What Copy Appeal to Use in Radio Commercials? | 176 | |
| Important Tips for Radio Advertising | 177 | |
| Chapter 19 | How to Take the Guess Out of Your Advertising | 178 |
| How to Test Your Advertising for Free | 178 | |
| Where to Test Your Advertising? | 179 | |
| What to Test? | 179 | |
| How to Test Your Advertising Copy Accurately | 180 | |
| What Variables Can Affect the Result of Testing? | 182 | |
| What are the Best Months to Advertise? | 182 | |
| Chapter 20 | The Best Low Cost Marketing Strategies | 184 |
| Today’s Best Adverting Strategy | 184 | |
| Basic Rules of Marketing | 186 | |
| Follow-Up to Your Prospects | 187 | |
| The Most Effective Market Research | 187 | |
| 7 Marketing Secrets to Multiply Your Profits | 188 | |
| 19 Killer Marketing Strategies that will Guarantee Your Success | 191 | |
| Chapter 21 | How to Get the Best Buys Placing Your Ads | 195 |
| How to Save Money Placing Ads | 196 | |
| How to Place Ads in Magazines | 197 | |
| The Best Position of Your Display Ad | 198 | |
| The Best Position for Your Small Display Ad | 198 | |
| What are the Best Months to Advertise Display Ads? | 199 | |
| Secrets to Making Your Newspaper Advertising 500% More Profitable! | 199 | |
| How to Double the Sales Power of Any Ad | 201 | |
| How to Triple the Sales Power of Successful Ads | 202 | |
| Should You Hire Copywriters or Ad Agencies? | 202 | |
| Conclusion | 204 | |
| FREE BONUS | Million Dollars Sales Letters! For Your Own Use and Profit | 205-235 |