How This Manual Will Benefit You |
|
14 |
Chapter 1 |
Understanding Search Engines |
17 |
|
Personalization Impact by Search Engines |
18 |
|
How Search Engine Work |
19 |
|
Crawling, Indexing, and Ranking |
20 |
|
Ranking Factors |
21 |
Chapter 2 |
Search Engine Strategies |
23 |
|
Avoiding Search Engine Penalties |
23 |
|
Types of Spam |
23 |
|
Understanding Ethical SEO |
25 |
|
How Search Engines Ranks Websites |
25 |
|
Building Trust |
27 |
|
Understanding Search Engine Optimization |
27 |
Chapter 3 |
SEO Planning |
28 |
|
SEO Strategy |
29 |
|
Types of Websites |
32 |
|
Creating SEO-Friendly Website |
33 |
Chapter 4 |
How to Perform Competitive Research |
35 |
|
Analyzing Competition |
35 |
|
Getting to know Your Competition |
36 |
|
Tracking Your Competitors’ Links |
37 |
|
How to Analyze PageRank of Your Competition |
38 |
|
How to Find Your Competitors’ Keywords |
39 |
|
Understanding Your Competition |
40 |
Chapter 5 |
Keywords Strategy |
41 |
|
Understanding Keywords |
41 |
|
Understanding Search Queries |
42 |
|
Choosing Your Keywords |
43 |
Chapter 6 |
Keyword Research |
44 |
|
Researching Keywords |
44 |
|
How to Start Keywords Research |
45 |
|
Generating List of Keywords |
46 |
Chapter 7 |
Creating a list of Most Profitable Keywords |
49 |
|
Building Profitable Keyword List |
49 |
|
Using Long Tail Keywords |
50 |
|
Use Google to Identify Related Keywords |
51 |
|
Keyword Research Tools |
51 |
|
Discover Keywords That Are Sending Traffic to Your Competitors |
52 |
|
Evaluating Keywords |
52 |
|
Google AdWords Keyword Planner |
53 |
|
Bing Keyword Research |
55 |
|
Paid Tools for Analyzing Keywords |
56 |
Chapter 8 |
Discovering Keywords That Will Send Traffic to Your Website |
57 |
|
Analyzing and Testing Keywords through PPC Campaigns |
58 |
|
Keyword Data Analysis |
60 |
Chapter 9 |
Keywords Optimization Strategy |
61 |
|
Optimization Strategy for Primary and Secondary Keywords |
61 |
|
Keyword Density |
62 |
|
Optimizing Your Keywords |
62 |
|
How to Place Keywords into Your Content for Best Rankings |
64 |
|
Selecting Proper Keywords and Keyword Phrases |
64 |
|
How to Assign and Organize Keywords |
65 |
|
How to Distribute Your Keywords for Best Effect |
66 |
|
Measure Your Google Rank for Your Keywords |
67 |
Chapter 10 |
Creating Content for Your Website |
68 |
|
Understanding Your Target Audience |
68 |
|
Important Elements of Your Content |
68 |
|
Writing Text Content for Your Website |
69 |
|
Creating Content for SEO and Your Audience |
70 |
|
Creating Keywords for Your Content |
71 |
|
Creating Content Using Your Keywords |
72 |
|
Writing an Effective Call to Action |
74 |
|
9 Ways to Make Your Text Readable |
74 |
|
Allow User-generated Reviews |
75 |
|
Hiring a Ghostwriter |
76 |
|
Website Graphics |
76 |
|
Creating Website Graphics |
77 |
|
Purchasing Website Graphics |
77 |
|
How to Create Viral Infographics |
77 |
Chapter 11 |
Content Optimization |
78 |
|
Content Themes |
78 |
|
Content Structure |
78 |
|
Page Titles |
79 |
|
Creating Optimized Content |
79 |
|
18 Tips to Optimize Your Content |
81 |
|
Optimizing Your Content for Search Engine Ranking |
83 |
|
Optimizing Content for Your Target Audience |
84 |
|
Optimizing Images |
85 |
|
Compress Your Images |
85 |
|
Using Videos |
85 |
Chapter 12 |
Duplicate Content |
87 |
|
Understanding Duplicate Content |
87 |
|
How to Avoid Content Spamming |
88 |
|
Finding Out About Your Duplicates |
89 |
|
How to Avoid Duplicate Content on Your Website |
90 |
|
How to Avoid Duplicate Content for Split Testing |
92 |
|
Duplication Caused by Outsiders |
93 |
Chapter 13 |
Website Creation Software and SEO Design Strategies |
95 |
|
Understanding Content Management System |
95 |
|
SEO Problems Caused by Content Management System |
96 |
|
Website Design Strategies |
97 |
|
SEO Strategies |
98 |
Chapter 14 |
How to Develop SEO-Friendly Website |
101 |
|
Keeping Your Site’s Code Clean |
101 |
|
How to Name Your Files |
102 |
|
Creating a Theme for Your Website |
103 |
|
Planning Your Website Navigation |
103 |
|
How to Create SEO-Friendly Web Pages |
105 |
|
Creating Sitemaps |
106 |
|
Add Review Stars for Readers to Write a Review |
107 |
Chapter 15 |
Internal and External Linking Strategies |
108 |
|
Navigation and Linking Techniques |
108 |
|
Selecting Your Landing Pages |
109 |
|
Naming Links for Your Website |
111 |
|
Checking Your Site Navigation |
111 |
Chapter 16 |
Linking Optimization |
112 |
|
Organizing Your Site |
112 |
|
Theming Your Website by Subject |
113 |
|
Building Internal Linking for Your Website |
115 |
|
Outbound Links |
117 |
Chapter 17 |
Optimizing for Search Engines |
118 |
|
Matching Keywords to Page Content |
118 |
|
Understanding Page Tags |
119 |
|
Creating META Tags |
121 |
|
Optimizing URLs |
122 |
|
Optimizing Title Tags |
123 |
|
Writing Meta Description Tags |
125 |
|
Heading Tags |
127 |
|
Writing Heading Tags |
128 |
|
Image Filenames and alt Attributes |
129 |
|
Writing Meta Keywords Tag |
129 |
Chapter 18 |
Making Your Website Mobile Friendly |
131 |
|
Design Choices for Mobile Users |
131 |
|
SEO for Mobile |
132 |
|
Designing for Mobile Users |
133 |
|
Testing for Mobile-Friendliness |
134 |
Chapter 19 |
How to Structure Your Site for Automatic SEO |
135 |
|
On-page SEO |
135 |
|
Site Architecture |
136 |
|
Create Search Engine Friendly URLs |
136 |
|
Internal Navigation |
137 |
|
Link Structure |
137 |
|
Search Engine Navigation |
138 |
|
Sitemaps |
139 |
|
Understanding Subdomains |
140 |
|
Secure Server Problems |
141 |
|
Understanding Redirects |
141 |
|
301 Redirects |
142 |
|
302 Redirects |
143 |
|
JavaScript Redirects |
143 |
|
Excluding Pages from the Search Engines |
144 |
|
Use of Robots.txt |
144 |
|
Use of Affiliate Links |
144 |
Chapter 20 |
Optimizing Your Website |
145 |
|
Optimizing Homepage |
145 |
|
Page Title |
146 |
|
Page Description |
146 |
|
Landing Pages |
147 |
|
Use Keyword URLs |
147 |
|
Website Structure |
147 |
|
Internal Link |
148 |
|
External Link |
148 |
|
Redirect |
149 |
|
Images |
149 |
|
Speed Up Your Site |
149 |
|
Checking Your Site Loading Time |
150 |
|
Making Images Load Faster |
150 |
|
Create Search Engine Friendly Files |
151 |
|
Website Analysis |
151 |
|
Know Where You Stand |
152 |
|
Watching Your Rankings |
152 |
Chapter 21 |
Social Media Optimization |
153 |
|
Be Present On All Major Platforms |
153 |
|
Set up a Business Facebook Page |
154 |
|
Complete Your Company Profile |
154 |
|
Building up Your Facebook Page |
154 |
|
How to Optimize for Social Media |
155 |
|
Acquire Fans |
156 |
|
Engage Fans with Valuable Content |
156 |
|
Put a Link to Your Social Media Site on Your Website |
157 |
|
Monitor and Track Your Progress |
158 |
Chapter 22 |
How to Choose the Right Hosting Provider |
159 |
|
What to Consider When Selecting Your Web Hosting |
160 |
|
Using Hosted E-Commerce Site Effectively |
161 |
|
Server and Hosting Problems |
162 |
|
Transferring Your Files into Your Web Hosting Account |
163 |
Chapter 23 |
Submitting Your Website to Search Engines |
164 |
|
How Long Does it Take to Get Listed in Major Search Engines |
165 |
|
Submitting Your Site to Google |
166 |
|
How to Shorten the Time for Your Site to Get Listed in Google |
166 |
|
Submitting to Other Search Engines |
167 |
|
Using Search Verticals for Ranking |
167 |
|
How to List Your Site in Local Search Results |
170 |
|
Ensuring Search Engines Index Your Site |
171 |
Chapter 24 |
Submitting Your Site to Directories |
173 |
|
List of Major Directories |
173 |
|
Signing Up for Paid Search Results |
175 |
Chapter 25 |
Tracking and Measuring Your Success |
176 |
|
What Information You Should Track |
176 |
|
Tracking the Success of Your SEO |
177 |
|
Tracking Conversions |
177 |
|
Web Analytics |
178 |
Chapter 26 |
Server Software and Analytics |
181 |
|
Server Log Files Analysis |
182 |
|
Tracking and Analysis |
182 |
|
Google Analytics |
183 |
|
Adding Google Analytics to Your Website |
184 |
Chapter 27 |
Using Google Webmaster Tools |
187 |
|
How to Use Google Webmaster Tools |
188 |
|
How to Perform A/B Conversion Testing |
189 |
|
Selecting SEO Firm |
191 |
Chapter 28 |
Link Building |
193 |
|
The Importance of Linking |
193 |
|
Benefits of Link Building |
194 |
|
Factors That Influence Link Value |
194 |
|
Outbound Links |
195 |
|
Internal Linking |
196 |
|
Understanding “NoFollow” |
196 |
|
Anchor text within Links |
196 |
|
Build Your Links in a Natural Way |
196 |
|
Checklist for Link Building Success |
197 |
Chapter 29 |
Building One Way and Reciprocal Links |
199 |
|
Building One Way Links |
199 |
|
Paid One-Way Link Building |
200 |
|
Reciprocal Link Building |
201 |
Chapter 30 |
How to Obtain Links |
204 |
|
Implement an Aggressive Linking Strategy |
204 |
|
Tools and Resources |
207 |
|
Important Tips to Remember for Linking |
207 |
Chapter 31 |
Attracting High-Quality Links |
208 |
|
Identifying High-Quality Links |
208 |
|
How to Attract Quality Links |
209 |
|
Create Content that Attracts Links |
210 |
|
Creating Link Magnets |
212 |
|
Creating Link Bait |
212 |
|
Obtain Links Using Social Media |
214 |
|
Obtain Links Using Blogs |
216 |
|
Video Link Building |
216 |
|
Using Images and Infographics for Link Building |
217 |
|
Viral Link Building with Infographics |
218 |
Chapter 32 |
Obtaining Directory Links |
219 |
|
General Web Directories |
220 |
|
Specific and Niche Directories |
220 |
|
Professional Associations and Organizations |
221 |
|
Article Links |
222 |
|
How to Post on Wikipedia |
222 |
Chapter 33 |
Link Building Strategies |
224 |
|
Define Your Link Objectives |
224 |
|
Make It Easy for Others to Link to You |
225 |
|
How to Look for Sites to Get Links From |
225 |
|
Discover Where Your Competitors Get Links |
226 |
|
Effective Link Building Strategies |
227 |
|
Paid Strategies |
232 |
|
Using Online Press Releases |
233 |
|
How to Request for Links |
234 |
Chapter 34 |
Link Building Strategies to Avoid |
236 |
|
What to Avoid in Link Building |
236 |
|
How to Identify Inbound Links |
240 |
Chapter 35 |
Content Marketing Campaigns |
241 |
|
Types of Content to Produce |
241 |
|
Where to Search for Content Ideas |
242 |
|
Infographics Content Marketing |
243 |
|
How to Create High-Quality Content |
244 |
Chapter 36 |
Driving Traffic to Your Site |
246 |
|
Traffic Driving Techniques |
246 |
|
Create a Blog |
246 |
|
Setting Up Your Blog for SEO |
247 |
|
Articles |
248 |
|
Using Press Releases to Drive Traffic |
248 |
Chapter 37 |
Using Social Media |
249 |
|
The Role of Social Media in Search Results and Rankings |
249 |
|
How Social Media Can Influence Search Rankings |
250 |
|
Building Your Social Media Presence |
250 |
|
Social Media Marketing |
251 |
|
Social Media Sharing Buttons |
252 |
|
Using Social Media Effectively |
252 |
|
Using Niche Social Networking |
255 |
|
How to Monitor the Use of Your Brand |
256 |
Conclusion |
|
257 |
Glossary of Internet Terms |
SEO and Online Marketing Terms |
258-305 |