Allied Publishing Books and Training Manuals

Ultimate Guide to Search Engine Optimization

Table of Contents

(8 ½″ x 11″ Page Format)

How This Manual Will Benefit You 14
Chapter 1 Understanding Search Engines 17
Personalization Impact by Search Engines 18
How Search Engine Work 19
Crawling, Indexing, and Ranking 20
Ranking Factors 21
Chapter 2 Search Engine Strategies 23
Avoiding Search Engine Penalties 23
Types of Spam 23
Understanding Ethical SEO 25
How Search Engines Ranks Websites 25
Building Trust 27
Understanding Search Engine Optimization 27
Chapter 3 SEO Planning 28
SEO Strategy 29
Types of Websites 32
Creating SEO-Friendly Website 33
Chapter 4 How to Perform Competitive Research 35
Analyzing Competition 35
Getting to know Your Competition 36
Tracking Your Competitors’ Links 37
How to Analyze PageRank of Your Competition 38
How to Find Your Competitors’ Keywords 39
Understanding Your Competition 40
Chapter 5 Keywords Strategy 41
Understanding Keywords 41
Understanding Search Queries 42
Choosing Your Keywords 43
Chapter 6 Keyword Research 44
Researching Keywords 44
How to Start Keywords Research 45
Generating List of Keywords 46
Chapter 7 Creating a list of Most Profitable Keywords 49
Building Profitable Keyword List 49
Using Long Tail Keywords 50
Use Google to Identify Related Keywords 51
Keyword Research Tools 51
Discover Keywords That Are Sending Traffic to Your Competitors 52
Evaluating Keywords 52
Google AdWords Keyword Planner 53
Bing Keyword Research 55
Paid Tools for Analyzing Keywords 56
Chapter 8 Discovering Keywords That Will Send Traffic to Your Website 57
Analyzing and Testing Keywords through PPC Campaigns 58
Keyword Data Analysis 60
Chapter 9 Keywords Optimization Strategy 61
Optimization Strategy for Primary and Secondary Keywords 61
Keyword Density 62
Optimizing Your Keywords 62
How to Place Keywords into Your Content for Best Rankings 64
Selecting Proper Keywords and Keyword Phrases 64
How to Assign and Organize Keywords 65
How to Distribute Your Keywords for Best Effect 66
Measure Your Google Rank for Your Keywords 67
Chapter 10 Creating Content for Your Website 68
Understanding Your Target Audience 68
Important Elements of Your Content 68
Writing Text Content for Your Website 69
Creating Content for SEO and Your Audience 70
Creating Keywords for Your Content 71
Creating Content Using Your Keywords 72
Writing an Effective Call to Action 74
9 Ways to Make Your Text Readable 74
Allow User-generated Reviews 75
Hiring a Ghostwriter 76
Website Graphics 76
Creating Website Graphics 77
Purchasing Website Graphics 77
How to Create Viral Infographics 77
Chapter 11 Content Optimization 78
Content Themes 78
Content Structure 78
Page Titles 79
Creating Optimized Content 79
18 Tips to Optimize Your Content 81
Optimizing Your Content for Search Engine Ranking 83
Optimizing Content for Your Target Audience 84
Optimizing Images 85
Compress Your Images 85
Using Videos 85
Chapter 12 Duplicate Content 87
Understanding Duplicate Content 87
How to Avoid Content Spamming 88
Finding Out About Your Duplicates 89
How to Avoid Duplicate Content on Your Website 90
How to Avoid Duplicate Content for Split Testing 92
Duplication Caused by Outsiders 93
Chapter 13 Website Creation Software and SEO Design Strategies 95
Understanding Content Management System 95
SEO Problems Caused by Content Management System 96
Website Design Strategies 97
SEO Strategies 98
Chapter 14 How to Develop SEO-Friendly Website 101
Keeping Your Site’s Code Clean 101
How to Name Your Files 102
Creating a Theme for Your Website 103
Planning Your Website Navigation 103
How to Create SEO-Friendly Web Pages 105
Creating Sitemaps 106
Add Review Stars for Readers to Write a Review 107
Chapter 15 Internal and External Linking Strategies 108
Navigation and Linking Techniques 108
Selecting Your Landing Pages 109
Naming Links for Your Website 111
Checking Your Site Navigation 111
Chapter 16 Linking Optimization 112
Organizing Your Site 112
Theming Your Website by Subject 113
Building Internal Linking for Your Website 115
Outbound Links 117
Chapter 17 Optimizing for Search Engines 118
Matching Keywords to Page Content 118
Understanding Page Tags 119
Creating META Tags 121
Optimizing URLs 122
Optimizing Title Tags 123
Writing Meta Description Tags 125
Heading Tags 127
Writing Heading Tags 128
Image Filenames and alt Attributes 129
Writing Meta Keywords Tag 129
Chapter 18 Making Your Website Mobile Friendly 131
Design Choices for Mobile Users 131
SEO for Mobile 132
Designing for Mobile Users 133
Testing for Mobile-Friendliness 134
Chapter 19 How to Structure Your Site for Automatic SEO 135
On-page SEO 135
Site Architecture 136
Create Search Engine Friendly URLs 136
Internal Navigation 137
Link Structure 137
Search Engine Navigation 138
Sitemaps 139
Understanding Subdomains 140
Secure Server Problems 141
Understanding Redirects 141
301 Redirects 142
302 Redirects 143
JavaScript Redirects 143
Excluding Pages from the Search Engines 144
Use of Robots.txt 144
Use of Affiliate Links 144
Chapter 20 Optimizing Your Website 145
Optimizing Homepage 145
Page Title 146
Page Description 146
Landing Pages 147
Use Keyword URLs 147
Website Structure 147
Internal Link 148
External Link 148
Redirect 149
Images 149
Speed Up Your Site 149
Checking Your Site Loading Time 150
Making Images Load Faster 150
Create Search Engine Friendly Files 151
Website Analysis 151
Know Where You Stand 152
Watching Your Rankings 152
Chapter 21 Social Media Optimization 153
Be Present On All Major Platforms 153
Set up a Business Facebook Page 154
Complete Your Company Profile 154
Building up Your Facebook Page 154
How to Optimize for Social Media 155
Acquire Fans 156
Engage Fans with Valuable Content 156
Put a Link to Your Social Media Site on Your Website 157
Monitor and Track Your Progress 158
Chapter 22 How to Choose the Right Hosting Provider 159
What to Consider When Selecting Your Web Hosting 160
Using Hosted E-Commerce Site Effectively 161
Server and Hosting Problems 162
Transferring Your Files into Your Web Hosting Account 163
Chapter 23 Submitting Your Website to Search Engines 164
How Long Does it Take to Get Listed in Major Search Engines 165
Submitting Your Site to Google 166
How to Shorten the Time for Your Site to Get Listed in Google 166
Submitting to Other Search Engines 167
Using Search Verticals for Ranking 167
How to List Your Site in Local Search Results 170
Ensuring Search Engines Index Your Site 171
Chapter 24 Submitting Your Site to Directories 173
List of Major Directories 173
Signing Up for Paid Search Results 175
Chapter 25 Tracking and Measuring Your Success 176
What Information You Should Track 176
Tracking the Success of Your SEO 177
Tracking Conversions 177
Web Analytics 178
Chapter 26 Server Software and Analytics 181
Server Log Files Analysis 182
Tracking and Analysis 182
Google Analytics 183
Adding Google Analytics to Your Website 184
Chapter 27 Using Google Webmaster Tools 187
How to Use Google Webmaster Tools 188
How to Perform A/B Conversion Testing 189
Selecting SEO Firm 191
Chapter 28 Link Building 193
The Importance of Linking 193
Benefits of Link Building 194
Factors That Influence Link Value 194
Outbound Links 195
Internal Linking 196
Understanding “NoFollow” 196
Anchor text within Links 196
Build Your Links in a Natural Way 196
Checklist for Link Building Success 197
Chapter 29 Building One Way and Reciprocal Links 199
Building One Way Links 199
Paid One-Way Link Building 200
Reciprocal Link Building 201
Chapter 30 How to Obtain Links 204
Implement an Aggressive Linking Strategy 204
Tools and Resources 207
Important Tips to Remember for Linking 207
Chapter 31 Attracting High-Quality Links 208
Identifying High-Quality Links 208
How to Attract Quality Links 209
Create Content that Attracts Links 210
Creating Link Magnets 212
Creating Link Bait 212
Obtain Links Using Social Media 214
Obtain Links Using Blogs 216
Video Link Building 216
Using Images and Infographics for Link Building 217
Viral Link Building with Infographics 218
Chapter 32 Obtaining Directory Links 219
General Web Directories 220
Specific and Niche Directories 220
Professional Associations and Organizations 221
Article Links 222
How to Post on Wikipedia 222
Chapter 33 Link Building Strategies 224
Define Your Link Objectives 224
Make It Easy for Others to Link to You 225
How to Look for Sites to Get Links From 225
Discover Where Your Competitors Get Links 226
Effective Link Building Strategies 227
Paid Strategies 232
Using Online Press Releases 233
How to Request for Links 234
Chapter 34 Link Building Strategies to Avoid 236
What to Avoid in Link Building 236
How to Identify Inbound Links 240
Chapter 35 Content Marketing Campaigns 241
Types of Content to Produce 241
Where to Search for Content Ideas 242
Infographics Content Marketing 243
How to Create High-Quality Content 244
Chapter 36 Driving Traffic to Your Site 246
Traffic Driving Techniques 246
Create a Blog 246
Setting Up Your Blog for SEO 247
Articles 248
Using Press Releases to Drive Traffic 248
Chapter 37 Using Social Media 249
The Role of Social Media in Search Results and Rankings 249
How Social Media Can Influence Search Rankings 250
Building Your Social Media Presence 250
Social Media Marketing 251
Social Media Sharing Buttons 252
Using Social Media Effectively 252
Using Niche Social Networking 255
How to Monitor the Use of Your Brand 256
Conclusion 257
Glossary of Internet Terms SEO and Online Marketing Terms 258-305