Allied Publishing Books and Training Manuals

Ultimate Guide to Successful Online Marketing

Table of Contents

(8 ½″ x 11″ Page Format)

How This Book Will Benefit You 16
PART: I How to Start and Run a Successful Business Online 18
Chapter 1 Starting Your Own Online Business 19
Benefits of Starting a Business Online 19
Choosing the Right Type of Business 20
Understanding Your Customers and Your Competitors 21
Chapter 2 Choosing the Type of Your Business 23
Keeping Your Business within the Law 24
Obtaining Business License 25
Zoning for Business 26
Obtaining Copyright 26
Chapter 3 Developing Policies for Operating Your Business 28
Privacy Policy 28
Shipping Policy 28
Necessary Equipment and Software 29
Chapter 4 Choosing a Domain Name 32
How to Select the Right Domain Name 32
Registering Your Domain 33
Chapter 5 Designing Customer-Friendly Websites 34
Basic Design Principles 35
7 Important Website functions That Influences Customer Decisions 36
Building a Well-Structured Business Website 37
Designing Your Business Website 37
Choosing the Right Website Designer 39
Chapter 6 Finding the Right Hosting Company 41
Chapter 7 Writing Content That Get Searched 44
How to Write Good Content 44
Choosing Words for Search Engines 47
Chapter 8 Obtaining a Merchant Account 48
Choosing a Payment Gateway 49
Understanding the Fees 50
Offering Payment Option beyond Credit Cards 51
Chapter 9 Shopping Cart and Order Processing 52
Choosing the Right Shopping Cart 52
Shopping for Best Hosted Shopping Cart 54
How to Increase Buyer Confidence 55
Chapter 10 Taking Your Site Live 56
Chapter 11 Determining Your Multiple Sources of Revenue 58
Buying Products and Selling Them Online 58
Marketing Your Professional Services 59
Selling Information Products 60
Creating and Marketing Information 61
Creating and Marketing E-Books 62
Making Money with Google AdSense 62
Chapter 12 Selling Through Online Storefronts 64
Features You Should Look for In a Storefront Solution 64
Determining the Price for Storefront 66
Chapter 13 Setting Up a Yahoo E-Commerce Store 68
Setting Up Your Store 68
Chapter 14 Selling In the Amazon Marketplace 71
Amazon Pro Merchant Seller’s Account 73
WebStore and a Store Selling with Amazon 73
PART II: Ultimate Guide to Online Marketing 75
Introduction to Online Marketing 75
Chapter 15 How to Design Your Website to Increase Traffic and Conversion 76
Creating a Buyer-Friendly Website 76
The Correct Approach in Website Design 78
8 Strategies to Market Your Brand 80
Chapter 16 Designing a Website that Convince Your Visitors to Become Customers 82
Making Online Offer Customers Can’t Refuse 82
Developing a Return Policy 83
Effective Copywriting for Your Online Advertisement 84
Format of Your Copy 85
Chapter 17 Optimizing Your Website for High Conversion 86
Improving Your Website Readability 86
Keeping Your Shopping Cart Secure and Simple 86
Give Visitors a Reason to Stay On Your Site 87
Maximize Engagement on Your Site 88
Chapter 18 Landing Page Optimization 90
How to Optimize Your Landing Page 91
Designing Landing Pages That Convert 92
Chapter 19 How to Make Your Landing Page More Profitable 94
Targeting Audience 94
Offer Only One Product or Service on Your Landing Page 94
Headline 94
Landing Page Copy 95
Landing Page Call-to-Action 95
Format of Your Copy 96
Images 97
Landing Page Subscriber Box 97
Where to Place Your Opt-In Subscriber Box 98
Follow- Up Emails 98
Split Testing 99
Chapter 20 How to Convert Browsers to Buyers 100
Getting Visitors to Buy 101
Effective Calls-to-Action 102
Creating Effective Calls-to-Action 102
How to Encourage Viewers to Buy Now 104
Chapter 21 Generating Traffic to Your Website 106
How to Generate Traffic to Your Site 107
How to Market Your Company Offline 110
Chapter 22 Writing Articles to Gain Exposure 112
How to Write Articles That Get Noticed 112
Distributing Your Articles 113
Viral Marketing for Your Business 114
Chapter 23 How to Generate Qualified Leads with Content Marketing 115
Syndicating Your Content for Lead Generation 115
Chapter 24 Online Publicity 118
Using Press Releases to Reach Your Target Market 118
Chapter 25 Using Discussion Groups to Build Credibility 121
Marketing to Newsgroups 121
Chapter 26 Creating and Offering Newsletters 124
How to Increase Your Profits by Starting Your Own Newsletter 124
The Format of Your Newsletter 126
How to Promote Your Newsletter 126
How to Distribute Your Newsletter 127
Chapter 27 Using Social Media for Your Business 128
Marketing on Social Media 128
Creating a Long-Term Relationship with Customers by Using Social Media  128
Facebook 129
Advertising on Facebook 130
Google+ 131
Twitter 131
Pinterest 131
LinkedIn 132
Chapter 28 Making Money by Choosing the Perfect Blog Platform 133
Choosing Your Content for Maximum Profits 133
Selecting a Blog Platform 134
Making Money Blogging 137
Chapter 29 Using Online Classified Ads to Generate Profits 138
Designing Your Classified Ad 138
Placing Your Ads 138
Chapter 30 How to Overcome Your Competitors 140
Checking Out Your Competition 140
Discover What People Think of Your Business 141
Chapter 31 The Importance of Testing and Tracking 143
Your Customer Logs 144
Understanding How to Test 145
What to Test? 146
Chapter 32 Analyzing and Monitoring Your Website Traffic 147
Measuring Website Traffic 147
Referrer File 149
Error Logs 149
Chapter 33 Analyzing Your Server Logs 151
Chapter 34 Traffic Analysis Software 153
Using Cookies 153
Reviewing the Path Analysis 154
Tools for Your Marketing 154
PART III: Ultimate Guide to Email Marketing 156
Introduction to Email Marketing 156
Chapter 35 Developing Marketing Objectives for Your Email Marketing 157
Benefits of Email Marketing 157
Advantages of Email Marketing Providers 158
Chapter 36 How to Develop Marketing Objectives to Accomplish Your Goals 160
The Essential Elements of Effective Email Marketing 162
Chapter 37 Fundamental Rules You Must Know Before Starting Email Marketing 163
7 Ways to Minimize Spam Complaints 164
Rules to Follow When Doing a Bulk Mailing 166
Chapter 38 How to Use Emails Effectively to Maximize Your Profits 167
How Your Email Message Should Look 168
Getting Your Email Opened 168
Creating Effective Envelope Content That Will Get Noticed and Opened 168
Chapter 39 Time-Tested Strategies for Prompting Your Audience to Open and Respond to Your Emails 170
How to Get Your Emails Opened and Read 170
How to Get Your Audience to Read and Respond to Your Email 171
How to Place Calls to Action in Your Emails 171
Timing Your Emails for Best Response 172
Chapter 40 How to Create From and Subject Line That Get Noticed 173
Subject Line Character Limitation 173
How to Write Subject Lines That Prompt Your Audience to Open Your Emails Immediately 174
75 Best Email Subject Lines 175
Chapter 41 How to Design Your Emails to Look Professional and Match Your Content 179
Using Proper Format for Your Email Campaigns 179
Promotional Format 180
Newsletter Format 180
Positioning Your Logo and Related Content 180
Chapter 42 Making Text in Your Emails Look Professional and Easy to Scan 182
Choose the Correct Font and Style 182
Headlines and Subheadings 183
Chapter 43 Using Images in Your Emails 185
Choosing Correct File Format for Your Images 185
How to Reference and Use Images 185
Chapter 44 How to Design and Deliver Emails for Mobile Devices 187
Dealing with Different Devices 187
12 Tips for Email Design and Body Content 188
Chapter 45 Building Quality Email Lists 190
Building Your List 190
Using Permission Email Marketing 191
How to Ask Properly for Permission 191
Chapter 46 Effective Strategies for Building a Quality Subscriber List 193
6 Effective Ways to Build Your Opt-in Lists 193
How to Maximize Your Subscriber List 194
Chapter 47 How to Collect Contact Information and Increase Sign Ups 199
Collecting Contact Information Online 199
Effective Ways to Collect Email Addresses Online 201
Calling Your Audience for Specific Action 201
How to Prepare Your Email Database 202
Managing Your List 202
Chapter 48 Writing Effective Emails Content 204
How to Write Emails That Engage and Persuade 204
Asking For Action 205
10 Email Copy Tips 205
Split Testing Your Email Marketing 206
Important Elements for Your Landing Pages 208
Chapter 49 How to Develop a Successful Email Marketing Campaign 209
Crafting Your Welcome Emails for Higher Business Profits 210
Effective Targeting and Personalization That Create Great Results 211
How to Reengage Inactive Subscribers 212
Turning Engaged Subscribers into Paying Customers 213
Avoid the 7 Common Mistakes in Your Email Marketing 214
Chapter 50 How to Boost Your Email Marketing By Over 500% 215
How to Make Money from Your Email Marketing Efforts 216
Maximizing Email Delivery 217
Maximizing Customer Conversions 217
Avoid 10 Worst Email Content Marketing Mistakes 218
Chapter 51 How to Create Effective Marketing Campaign for Highest Profit Potential 219
7 Powerful Mental Triggers 220
How to Apply Basic Marketing Principles to Your Email Strategy 221
Secrets of Successful Email Campaigns 222
Chapter 52 How to Automate Your Email Marketing 225
Using Autoresponders to Automate Your Email Marketing 225
Advantages of Email Autoresponders 225
Automating Your Opt-in Lists 226
Automating With Autoresponders 227
What to Look For In an Autoresponder 229
Chapter 53 Setting up Autoresponders on Your Website 231
How to Set Up Your Email Database for Automation 231
Assigning Tags to Your Database Records 232
Setting up Auto-Responder Sequence 233
Using List Segmentation 233
Chapter 54 How to Track Results of Your Email Campaign 235
Email Marketing System 236
Tools to Use for Email Marketing 236
Conclusion 238
Glossary of Internet Terms SEO and Online Marketing Terms 239-293