| How This Book Will Benefit You | 14 | |
|---|---|---|
| Chapter 1 | Your Publishing Options | 15 |
| What is Involved in Self-Publishing? | 18 | |
| The Advantages of Self-Publishing | 20 | |
| Success Stories | 22 | |
| Name of Famous People in Self-Publishing | 22 | |
| Seven Steps to Profitable Self-Publishing | 23 | |
| Chapter 2 | Starting Your Own Publishing Company | 25 |
| Your Company Name | 25 | |
| Business Location | 26 | |
| Business License | 26 | |
| Type of Business Organization | 27 | |
| Accounting Records | 29 | |
| Seller’s Permit | 30 | |
| Open a Business Bank Account | 30 | |
| Toll-Free Number | 31 | |
| Computer and Software for Self-Publishing | 32 | |
| Your Company Image | 34 | |
| Chapter 3 | How to Obtain Merchant Account for Your Business | 36 |
| Advantages of Accepting Credit Cards | 36 | |
| How the Banks Qualify Your Business for Merchant Status | 36 | |
| How to Apply for Merchant Status | 38 | |
| Where to Apply for Merchant Status | 41 | |
| Chargebacks | 48 | |
| How to Protect Your Business Against Chargebacks | 49 | |
| Maintain a Good Working Relationship with a Bank | 50 | |
| Chapter 4 | Choosing a Marketable Subject | 51 |
| Book Categories | 51 | |
| Marketing Information Product | 52 | |
| Defining Your Target Audience | 55 | |
| Choosing the Right Topic of Your Book | 56 | |
| Searching for the Right Title | 59 | |
| Great Book Titles | 60 | |
| The Benefits of Developing a Line of Related Books | 63 | |
| Chapter 5 | Secrets of Creating a Successful Book | 64 |
| How to Create the Best Book Title | 64 | |
| How to Research Your Topic | 65 | |
| Step-By-Step Guide to Preparing Your Manuscript | 67 | |
| The Easiest Way to Start Writing Your Manuscript | 67 | |
| Editing and Proofreading | 68 | |
| Plant Editorial Material for More Sales | 69 | |
| Chapter 6 | How to Design and Produce Your Book | 71 |
| Format of Your Book | 71 | |
| How to Design Your Book | 72 | |
| Typesetting Your Book | 73 | |
| Interior Book Design | 74 | |
| Book Cover design | 76 | |
| Chapter 7 | Early Pre-Publishing Activities | 78 |
| Obtaining Copyright | 78 | |
| Securing ISBN | 81 | |
| Bar Code | 82 | |
| Using Pen Names | 83 | |
| Pricing Your Book | 83 | |
| Proper Pricing of Your Book | 85 | |
| Getting Your Book Listed | 87 | |
| Reference Material for Self-Publishing | 89 | |
| Scheduling the Publication of Your Book | 90 | |
| Chapter 8 | How to Get the Best Quality for the Best Price on All Your Printing | 93 |
| Method of Printing | 93 | |
| Paper | 94 | |
| Photographs and Illustrations | 96 | |
| Sources of Low-Cost Photos | 97 | |
| Types of Binding | 98 | |
| How Many Books to Print | 100 | |
| How to Choose a Printer | 100 | |
| Turnaround and Shipping | 103 | |
| 31 Ways to Save Money Printing Books | 104 | |
| Printing Your Direct Mail Package | 107 | |
| Getting an Accurate Printing Quotation | 109 | |
| Chapter 9 | Publishing and Marketing E-Books | 116 |
| Formatting Your E-Book | 116 | |
| Designing E-Book Cover | 118 | |
| Creating E-Book Using PDF File | 118 | |
| Creating MOBI or EPUB Files | 119 | |
| Creating Effective Sales Page | 121 | |
| How to Set the Best Price for Your E-Book | 122 | |
| Distributing and Selling Your E-Book through Online Bookstores | 123 | |
| Distributing Your E-book Using Smashwords | 123 | |
| Chapter 10 | How to Market Your E-Books Online | 127 |
| Tips for Marketing Your Self-Published Book | 127 | |
| Chapter 11 | Selling Your Books on Your Own Website | 131 |
| Starting Your Own Website | 131 | |
| Marketing Your Website | 133 | |
| Chapter 12 | Producing and Marketing Information Products | 138 |
| Newsletter Publishing | 138 | |
| Creating Reports | 140 | |
| Publish Audio, CD, and DVD | 141 | |
| Books on CD-ROM | 142 | |
| Producing Information on DVD’s | 143 | |
| Software Publishing | 143 | |
| Sell Reprint Rights | 144 | |
| Chapter 13 | How to Publish a Book without Writing | 146 |
| Author Submissions | 146 | |
| Hire a Ghostwriter | 148 | |
| Wholesale Books | 149 | |
| Remainder Books | 150 | |
| Out-of-Print Books | 151 | |
| Available Books in Public Domain | 151 | |
| Government Publications | 152 | |
| Publications with Reprint Rights | 152 | |
| How to Buy the Rights to a Best-Selling Book | 152 | |
| Chapter 14 | How to Obtain Free Publicity | 155 |
| Publication Date | 155 | |
| Book Reviews | 156 | |
| Creating Galley Copies | 157 | |
| Press Kits | 158 | |
| Major Book Reviewers | 161 | |
| Advertising | 164 | |
| List Your Book and Obtain Copyright | 164 | |
| News Release | 165 | |
| Types of News Releases | 165 | |
| Topic for News Release | 166 | |
| Layout of a News Release | 166 | |
| Writing Effective News Releases | 167 | |
| How to Turn Publicity into Profits | 170 | |
| When to Send Your News Release | 172 | |
| Mailing Your News Release | 173 | |
| Hiring a PR | 173 | |
| Directories | 174 | |
| Chapter 15 | How to Market Your Books to Bookstores and Libraries | 176 |
| Distributing Your Books to Bookstores | 177 | |
| Distributing Your Books through Distributors | 178 | |
| How Distributors Work | 178 | |
| How to Choose the Right Distributor | 179 | |
| Dealing with Distributors | 180 | |
| Dealing with Wholesalers | 181 | |
| Baker & Taylor | 181 | |
| Ingram Book Company | 182 | |
| Dealing with Other Wholesalers and Independent Distributors | 183 | |
| Hiring Agents | 185 | |
| Selling Your Books to Libraries | 185 | |
| Conventions | 187 | |
| Selling Your Books to Chain Bookstores | 187 | |
| Planning an Effective Marketing Campaign | 189 | |
| Chapter 16 | Selling Your Books to Retail Outlet | 192 |
| What is a Specialty Store? | 192 | |
| How to Market to Retail Outlets | 193 | |
| Some Retail Markets | 194 | |
| Chapter 17 | How to Sell Subsidiary Rights | 198 |
| First Serial Rights | 199 | |
| Second Serial Rights | 200 | |
| Selling to Book Clubs | 201 | |
| Selling Your Books to Foreign Markets | 202 | |
| Audio Rights | 204 | |
| Electronic Rights | 204 | |
| Selling Reprint Rights to a Major Publisher | 204 | |
| Other Subsidiary Rights | 205 | |
| Chapter 18 | Selling Through Independent Dealers | 206 |
| How to Set-Up Distribution | 206 | |
| Preparing Your Dealership Program | 207 | |
| Where to Locate Dealers | 208 | |
| Become a Distributor | 208 | |
| Chapter 19 | How to Create and Market Your Own Catalog | 209 |
| Elements of a Successful Catalog | 209 | |
| Product Selection | 210 | |
| Placement of Products in a Catalog | 211 | |
| Designing Your Catalog | 212 | |
| Marketing Your Catalog | 214 | |
| Testing the Profitability of Your Catalog | 215 | |
| Catalogs on CD-ROM | 216 | |
| Chapter 20 | How to Market Your Book and Information Product to Catalog Houses | 217 |
| Types of Catalogs | 217 | |
| Getting In Touch | 218 | |
| Preparing Your Promotional Package | 218 | |
| Lead Times | 220 | |
| Product Data Sheet | 220 | |
| Payment and Return | 221 | |
| Purchase Orders | 222 | |
| Shipping | 222 | |
| Resources for Marketing to Catalog Houses | 223 | |
| Chapter 21 | Avoiding Legal Problems in Your Business | 225 |
| Regulating Agencies | 225 | |
| Areas That Regulators May Investigate | 225 | |
| Deceptive Pricing | 226 | |
| Deceptive Advertising | 227 | |
| Testimonial and Endorsements in Advertising | 227 | |
| The Rule of Fulfillment | 228 | |
| Avoiding Legal Problems | 229 | |
| Deal Quickly with Regulators | 230 | |
| Chapter 22 | Order Processing and Fulfillment | 231 |
| Order Fulfillment | 231 | |
| What is Involved in Fulfillment? | 232 | |
| How Many Books to Print | 233 | |
| Order Entry | 234 | |
| Responding to Your Customer | 236 | |
| Inventory and Storage | 237 | |
| Packing and Shipping | 238 | |
| Computerize Your Fulfillment Service | 242 | |
| Using a Fulfillment Company | 242 | |
| Chapter 23 | Record Keeping | 244 |
| Cash or Accrual Basis for Records | 245 | |
| Payroll Records | 245 | |
| Account Receivable | 245 | |
| Sales Tax | 246 | |
| Taxes and Deductions | 246 | |
| Outside Accounting Services | 247 | |
| Monthly Record of Expenses | 248 | |
| Developing a Data Fields | 250 | |
| Inquiry and Order Sheet | 251 | |
| Advertising Record Sheet | 253 | |
| Customer Record File | 255 | |
| Chapter 24 | How to Manage Your Business Successfully | 257 |
| Budgeting Your Business | 258 | |
| Join Trade Associations | 259 | |
| Hiring Independent Contractors and Employees | 260 | |
| How Long Before Showing Profit | 261 | |
| Discount Schedules | 261 | |
| Terms and Conditions | 262 | |
| Collections | 264 | |
| Conclusion | 265 | |
| FREE BONUS | How You Can Make Your Fortune in the Multibillion-Dollar Direct-Response Marketing | 266-337 |