| How This Manual Will Benefit You | 12 | |
|---|---|---|
| Chapter 1 | Your Publishing Options | 13 |
| What is Involved in Self-Publishing? | 16 | |
| The Advantages of Self-Publishing | 18 | |
| Success Stories | 21 | |
| Name of Famous People in Self-Publishing | 21 | |
| Seven Steps to Profitable Self-Publishing | 21 | |
| Chapter 2 | Starting Your Own Publishing Company | 24 |
| Your Company Name | 24 | |
| Business Location | 25 | |
| Business License | 25 | |
| Type of Business Organization | 26 | |
| Accounting Records | 29 | |
| Seller’s Permit | 29 | |
| Open a Business Bank Account | 30 | |
| Toll-Free Number | 30 | |
| Computer and Software for Self-Publishing | 32 | |
| Your Company Image | 35 | |
| Chapter 3 | How to Obtain Merchant Account for Your Business | 37 |
| Advantages of Accepting Credit Cards | 37 | |
| How the Banks Qualify Your Business for Merchant Status | 38 | |
| How to Apply for Merchant Status | 39 | |
| Where to Apply for Merchant Status | 42 | |
| Chargebacks | 49 | |
| How to Protect Your Business Against Chargebacks | 50 | |
| Maintain a Good Working Relationship with a Bank | 51 | |
| Chapter 4 | Choosing a Marketable Subject | 53 |
| Book Categories | 53 | |
| Marketing Information Product | 54 | |
| Defining Your Target Audience | 58 | |
| Choosing the Right Topic of Your Book | 59 | |
| Searching for the Right Title | 62 | |
| Great Book Titles | 64 | |
| The Benefits of Developing a Line of Related Books | 66 | |
| Chapter 5 | Secrets of Creating a Successful Book | 68 |
| How to Create the Best Book Title | 68 | |
| How to Research Your Topic | 69 | |
| Step-By-Step Guide to Preparing Your Manuscript | 71 | |
| The Easiest Way to Start Writing Your Manuscript | 72 | |
| Editing and Proofreading | 73 | |
| Plant Editorial Material for More Sales | 74 | |
| Chapter 6 | How to Design and Produce Your Book | 75 |
| Format of Your Book | 75 | |
| How to Design Your Book | 76 | |
| Typesetting Your Book | 77 | |
| Interior Book Design | 79 | |
| Book Cover design | 80 | |
| Chapter 7 | Early Pre-Publishing Activities | 83 |
| Obtaining Copyright | 83 | |
| Securing ISBN | 86 | |
| Bar Code | 88 | |
| Using Pen Names | 89 | |
| Pricing Your Book | 89 | |
| Proper Pricing of Your Book | 91 | |
| Getting Your Book Listed | 93 | |
| Reference Material for Self-Publishing | 96 | |
| Scheduling the Publication of Your Book | 96 | |
| Chapter 8 | How to Get the Best Quality for the Best Price on All Your Printing | 99 |
| Method of Printing | 99 | |
| Paper | 100 | |
| Photographs and Illustrations | 102 | |
| Sources of Low-Cost Photos | 103 | |
| Types of Binding | 105 | |
| How Many Books to Print | 106 | |
| How to Choose a Printer | 107 | |
| Turnaround and Shipping | 109 | |
| 31 Ways to Save Money Printing Books | 111 | |
| Printing Your Direct Mail Package | 115 | |
| Getting an Accurate Printing Quotation | 117 | |
| Chapter 9 | Publishing and Marketing E-Books | 124 |
| Formatting Your E-Book | 124 | |
| Designing E-Book Cover | 126 | |
| Creating E-Book Using PDF File | 127 | |
| Creating MOBI or EPUB Files | 127 | |
| Creating Effective Sales Page | 129 | |
| How to Set the Best Price for Your E-Book | 130 | |
| Distributing and Selling Your E-Book through Online Bookstores | 131 | |
| Distributing Your E-book Using Smashwords | 132 | |
| Chapter 10 | How to Market Your E-Books Online | 136 |
| Tips for Marketing Your Self-Published Book | 136 | |
| Chapter 11 | Selling Your Books on Your Own Website | 140 |
| Starting Your Own Website | 141 | |
| Marketing Your Website | 143 | |
| Chapter 12 | Producing and Marketing Information Products | 147 |
| Newsletter Publishing | 147 | |
| Creating Reports | 149 | |
| Publish Audio, CD, and DVD | 150 | |
| Books on CD-ROM | 152 | |
| Producing Information on DVD’s | 152 | |
| Software Publishing | 153 | |
| Sell Reprint Rights | 154 | |
| Chapter 13 | How to Publish a Book without Writing | 156 |
| Author Submissions | 156 | |
| Hire a Ghostwriter | 158 | |
| Wholesale Books | 159 | |
| Remainder Books | 161 | |
| Out-of-Print Books | 161 | |
| Available Books in Public Domain | 162 | |
| Government Publications | 162 | |
| Publications with Reprint Rights | 162 | |
| How to Buy the Rights to a Best-Selling Book | 163 | |
| Chapter 14 | How to Obtain Free Publicity | 166 |
| Publication Date | 166 | |
| Book Reviews | 167 | |
| Creating Galley Copies | 168 | |
| Press Kits | 169 | |
| Major Book Reviewers | 172 | |
| Advertising | 176 | |
| List Your Book and Obtain Copyright | 176 | |
| News Release | 177 | |
| Types of News Releases | 177 | |
| Topic for News Release | 178 | |
| Layout of a News Release | 178 | |
| Writing Effective News Releases | 179 | |
| How to Turn Publicity into Profits | 182 | |
| When to Send Your News Release | 185 | |
| Mailing Your News Release | 185 | |
| Hiring a PR | 186 | |
| Directories | 187 | |
| Chapter 15 | How to Market Your Books to Bookstores and Libraries | 190 |
| Distributing Your Books to Bookstores | 191 | |
| Distributing Your Books through Distributors | 192 | |
| How Distributors Work | 193 | |
| How to Choose the Right Distributor | 194 | |
| Dealing with Distributors | 194 | |
| Dealing with Wholesalers | 195 | |
| Baker & Taylor | 196 | |
| Ingram Book Company | 197 | |
| Dealing with Other Wholesalers and Independent Distributors | 198 | |
| Hiring Agents | 199 | |
| Selling Your Books to Libraries | 200 | |
| Conventions | 201 | |
| Selling Your Books to Chain Bookstores | 202 | |
| Planning an Effective Marketing Campaign | 204 | |
| Chapter 16 | Selling Your Books to Retail Outlet | 207 |
| What is a Specialty Store? | 207 | |
| How to Market to Retail Outlets | 208 | |
| Some Retail Markets | 209 | |
| Chapter 17 | How to Sell Subsidiary Rights | 213 |
| First Serial Rights | 214 | |
| Second Serial Rights | 216 | |
| Selling to Book Clubs | 216 | |
| Selling Your Books to Foreign Markets | 218 | |
| Audio Rights | 219 | |
| Electronic Rights | 219 | |
| Selling Reprint Rights to a Major Publisher | 220 | |
| Other Subsidiary Rights | 220 | |
| Chapter 18 | Selling Through Independent Dealers | 221 |
| How to Set-Up Distribution | 221 | |
| Preparing Your Dealership Program | 222 | |
| Where to Locate Dealers | 223 | |
| Become a Distributor | 223 | |
| Chapter 19 | How to Create and Market Your Own Catalog | 225 |
| Elements of a Successful Catalog | 225 | |
| Product Selection | 226 | |
| Placement of Products in a Catalog | 227 | |
| Designing Your Catalog | 228 | |
| Marketing Your Catalog | 231 | |
| Testing the Profitability of Your Catalog | 232 | |
| Catalogs on CD-ROM | 233 | |
| Chapter 20 | How to Market Your Book and Information Product to Catalog Houses | 234 |
| Types of Catalogs | 234 | |
| Getting In Touch | 235 | |
| Preparing Your Promotional Package | 235 | |
| Lead Times | 237 | |
| Product Data Sheet | 238 | |
| Payment and Return | 239 | |
| Purchase Orders | 239 | |
| Shipping | 240 | |
| Resources for Marketing to Catalog Houses | 240 | |
| Chapter 21 | Avoiding Legal Problems in Your Business | 242 |
| Regulating Agencies | 242 | |
| Areas That Regulators May Investigate | 243 | |
| Deceptive Pricing | 243 | |
| Deceptive Advertising | 244 | |
| Testimonial and Endorsements in Advertising | 245 | |
| The Rule of Fulfillment | 245 | |
| Avoiding Legal Problems | 246 | |
| Deal Quickly with Regulators | 248 | |
| Chapter 22 | Order Processing and Fulfillment | 249 |
| Order Fulfillment | 249 | |
| What is Involved in Fulfillment? | 250 | |
| How Many Books to Print | 252 | |
| Order Entry | 253 | |
| Responding to Your Customer | 254 | |
| Inventory and Storage | 256 | |
| Packing and Shipping | 257 | |
| Computerize Your Fulfillment Service | 259 | |
| Using a Fulfillment Company | 260 | |
| Chapter 23 | Record Keeping | 261 |
| Cash or Accrual Basis for Records | 262 | |
| Payroll Records | 262 | |
| Account Receivable | 263 | |
| Sales Tax | 263 | |
| Taxes and Deductions | 263 | |
| Outside Accounting Services | 264 | |
| Monthly Record of Expenses | 265 | |
| Developing a Data Fields | 268 | |
| Inquiry and Order Sheet | 269 | |
| Advertising Record Sheet | 271 | |
| Customer Record File | 273 | |
| Chapter 24 | How to Manage Your Business Successfully | 275 |
| Budgeting Your Business | 276 | |
| Join Trade Associations | 277 | |
| Hiring Independent Contractors and Employees | 279 | |
| How Long Before Showing Profit | 280 | |
| Discount Schedules | 280 | |
| Terms and Conditions | 281 | |
| Collections | 282 | |
| Conclusion | 283 | |
| FREE BONUS | How You Can Make Your Fortune in the Multibillion-Dollar Direct-Response Marketing | 284-368 |