PART I: | How to Start and Run a Successful Business Online | 13 |
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How This Manual Will Benefit You | 14 | |
Chapter 1 | Starting Your Own Online Business | 16 |
Benefits of Starting a Business Online | 16 | |
Choosing the Right Type of Business | 17 | |
Understanding Your Customers and Your Competitors | 19 | |
Chapter 2 | Choosing the Type of Your Business | 20 |
Keeping Your Business within the Law | 21 | |
Obtaining Business License | 22 | |
Zoning for Business | 23 | |
Obtaining Copyright | 24 | |
Chapter 3 | Developing Policies for Operating Your Business | 25 |
Privacy Policy | 25 | |
Shipping Policy | 26 | |
Necessary Equipment and Software | 27 | |
Chapter 4 | Choosing a Domain Name | 29 |
How to Select the Right Domain Name | 30 | |
Registering Your Domain | 30 | |
Chapter 5 | Designing Customer-Friendly Websites | 32 |
Basic Design Principles | 33 | |
7 Important Website functions That Influences Customer Decisions | 34 | |
Building a Well-Structured Business Website | 35 | |
Designing Your Business Website | 36 | |
Choosing the Right Website Designer | 37 | |
Chapter 6 | Finding the Right Hosting Company | 40 |
Chapter 7 | Writing Content That Get Searched | 43 |
How to Write Good Content | 43 | |
Choosing Words for Search Engines | 46 | |
Chapter 8 | Obtaining a Merchant Account | 47 |
Choosing a Payment Gateway | 48 | |
Understanding the Fees | 49 | |
Offering Payment Option beyond Credit Cards | 50 | |
Chapter 9 | Shopping Cart and Order Processing | 51 |
Choosing the Right Shopping Cart | 51 | |
Shopping for Best Hosted Shopping Cart | 53 | |
How to Increase Buyer Confidence | 54 | |
Chapter 10 | Taking Your Site Live | 55 |
Chapter 11 | Determining Your Multiple Sources of Revenue | 57 |
Buying Products and Selling Them Online | 57 | |
Marketing Your Professional Services | 59 | |
Selling Information Products | 59 | |
Creating and Marketing Information | 60 | |
Creating and Marketing E-Books | 61 | |
Making Money with Google AdSense | 62 | |
Chapter 12 | Selling Through Online Storefronts | 63 |
Features You Should Look for In a Storefront Solution | 63 | |
Determining the Price for Storefront | 65 | |
Chapter 13 | Setting Up a Yahoo E-Commerce Store | 68 |
Setting Up Your Store | 68 | |
Chapter 14 | Selling In the Amazon Marketplace | 71 |
Amazon Pro Merchant Seller’s Account | 73 | |
WebStore and a Store Selling with Amazon | 73 | |
PART II: | Ultimate Guide to Online Marketing | 75 |
Introduction to Online Marketing | 76 | |
Chapter 15 | How to Design Your Website to Increase Traffic and Conversion | 77 |
Creating a Buyer-Friendly Website | 77 | |
The Correct Approach in Website Design | 79 | |
8 Strategies to Market Your Brand | 81 | |
Chapter 16 | Designing a Website that Convince Your Visitors to Become Customers | 83 |
Making Online Offer Customers Can’t Refuse | 84 | |
Developing a Return Policy | 84 | |
Effective Copywriting for Your Online Advertisement | 85 | |
Format of Your Copy | 86 | |
Chapter 17 | Optimizing Your Website for High Conversion | 87 |
Improving Your Website Readability | 87 | |
Keeping Your Shopping Cart Secure and Simple | 87 | |
Give Visitors a Reason to Stay On Your Site | 88 | |
Maximize Engagement on Your Site | 90 | |
Chapter 18 | Landing Page Optimization | 92 |
How to Optimize Your Landing Page | 93 | |
Designing Landing Pages That Convert | 94 | |
Chapter 19 | How to Make Your Landing Page More Profitable | 96 |
Targeting Audience | 96 | |
Offer Only One Product or Service on Your Landing Page | 96 | |
Headline | 96 | |
Landing Page Copy | 97 | |
Landing Page Call-to-Action | 97 | |
Format of Your Copy | 98 | |
Images | 99 | |
Landing Page Subscriber Box | 99 | |
Where to Place Your Opt-In Subscriber Box | 100 | |
Follow- Up Emails | 100 | |
Split Testing | 101 | |
Chapter 20 | How to Convert Browsers to Buyers | 102 |
Getting Visitors to Buy | 103 | |
Effective Calls-to-Action | 104 | |
Creating Effective Calls-to-Action | 105 | |
How to Encourage Viewers to Buy Now | 107 | |
Chapter 21 | Generating Traffic to Your Website | 108 |
How to Generate Traffic to Your Site | 109 | |
How to Market Your Company Offline | 113 | |
Chapter 22 | Writing Articles to Gain Exposure | 114 |
How to Write Articles That Get Noticed | 114 | |
Distributing Your Articles | 115 | |
Viral Marketing for Your Business | 116 | |
Chapter 23 | How to Generate Qualified Leads with Content Marketing | 117 |
Syndicating Your Content for Lead Generation | 118 | |
Chapter 24 | Online Publicity | 120 |
Using Press Releases to Reach Your Target Market | 121 | |
Chapter 25 | Using Discussion Groups to Build Credibility | 123 |
Marketing to Newsgroups | 124 | |
Chapter 26 | Creating and Offering Newsletters | 126 |
How to Increase Your Profits by Starting Your Own Newsletter | 126 | |
The Format of Your Newsletter | 128 | |
How to Promote Your Newsletter | 129 | |
How to Distribute Your Newsletter | 129 | |
Chapter 27 | Using Social Media for Your Business | 131 |
Marketing on Social Media | 131 | |
Creating a Long-Term Relationship with Customers by Using Social Media | 132 | |
132 | ||
Advertising on Facebook | 133 | |
Google+ | 134 | |
135 | ||
135 | ||
135 | ||
Chapter 28 | Making Money by Choosing the Perfect Blog Platform | 136 |
Choosing Your Content for Maximum Profits | 137 | |
Selecting a Blog Platform | 138 | |
Making Money Blogging | 141 | |
Chapter 29 | Using Online Classified Ads to Generate Profits | 142 |
Designing Your Classified Ad | 142 | |
Placing Your Ads | 143 | |
Chapter 30 | How to Overcome Your Competitors | 144 |
Checking Out Your Competition | 145 | |
Discover What People Think of Your Business | 146 | |
Chapter 31 | The Importance of Testing and Tracking | 148 |
Your Customer Logs | 150 | |
Understanding How to Test | 151 | |
What to Test? | 152 | |
Chapter 32 | Analyzing and Monitoring Your Website Traffic | 153 |
Measuring Website Traffic | 153 | |
Referrer File | 155 | |
Error Logs | 156 | |
Chapter 33 | Analyzing Your Server Logs | 157 |
Chapter 34 | Traffic Analysis Software | 160 |
Using Cookies | 160 | |
Reviewing the Path Analysis | 161 | |
Tools for Your Marketing | 161 | |
PART III: | Ultimate Guide to Email Marketing | 163 |
Introduction to Email Marketing | 164 | |
Chapter 35 | Developing Marketing Objectives for Your Email Marketing | 165 |
Benefits of Email Marketing | 165 | |
Advantages of Email Marketing Providers | 166 | |
Chapter 36 | How to Develop Marketing Objectives to Accomplish Your Goals | 168 |
The Essential Elements of Effective Email Marketing | 170 | |
Chapter 37 | Fundamental Rules You Must Know Before Starting Email Marketing | 171 |
7 Ways to Minimize Spam Complaints | 173 | |
Rules to Follow When Doing a Bulk Mailing | 174 | |
Chapter 38 | How to Use Emails Effectively to Maximize Your Profits | 175 |
How Your Email Message Should Look | 176 | |
Getting Your Email Opened | 176 | |
Creating Effective Envelope Content That Will Get Noticed and Opened | 177 | |
Chapter 39 | Time-Tested Strategies for Prompting Your Audience to Open and Respond to Your Emails | 178 |
How to Get Your Emails Opened and Read | 178 | |
How to Get Your Audience to Read and Respond to Your Email | 179 | |
How to Place Calls to Action in Your Emails | 180 | |
Timing Your Emails for Best Response | 180 | |
Chapter 40 | How to Create From and Subject Line That Get Noticed | 181 |
Subject Line Character Limitation | 182 | |
How to Write Subject Lines That Prompt Your Audience to Open Your Emails Immediately | 182 | |
75 Best Email Subject Lines | 183 | |
Chapter 41 | How to Design Your Emails to Look Professional and Match Your Content | 187 |
Using Proper Format for Your Email Campaigns | 187 | |
Promotional Format | 188 | |
Newsletter Format | 188 | |
Positioning Your Logo and Related Content | 188 | |
Chapter 42 | Making Text in Your Emails Look Professional and Easy to Scan | 190 |
Choose the Correct Font and Style | 190 | |
Headlines and Subheadings | 191 | |
Chapter 43 | Using Images in Your Emails | 193 |
Choosing Correct File Format for Your Images | 193 | |
How to Reference and Use Images | 194 | |
Chapter 44 | How to Design and Deliver Emails for Mobile Devices | 196 |
Dealing with Different Devices | 195 | |
12 Tips for Email Design and Body Content | 196 | |
Chapter 45 | Building Quality Email Lists | 198 |
Building Your List | 198 | |
Using Permission Email Marketing | 199 | |
How to Ask Properly for Permission | 199 | |
Chapter 46 | Effective Strategies for Building a Quality Subscriber List | 201 |
6 Effective Ways to Build Your Opt-in Lists | 201 | |
How to Maximize Your Subscriber List | 202 | |
Chapter 47 | How to Collect Contact Information and Increase Sign Ups | 207 |
Collecting Contact Information Online | 208 | |
Effective Ways to Collect Email Addresses Online | 209 | |
Calling Your Audience for Specific Action | 209 | |
How to Prepare Your Email Database | 210 | |
Managing Your List | 211 | |
Chapter 48 | Writing Effective Emails Content | 212 |
How to Write Emails That Engage and Persuade | 212 | |
Asking For Action | 213 | |
10 Email Copy Tips | 214 | |
Split Testing Your Email Marketing | 215 | |
Important Elements for Your Landing Pages | 216 | |
Chapter 49 | How to Develop a Successful Email Marketing Campaign | 218 |
Crafting Your Welcome Emails for Higher Business Profits | 219 | |
Effective Targeting and Personalization That Create Great Results | 220 | |
How to Reengage Inactive Subscribers | 221 | |
Turning Engaged Subscribers into Paying Customers | 223 | |
Avoid the 7 Common Mistakes in Your Email Marketing | 224 | |
Chapter 50 | How to Boost Your Email Marketing By Over 500% | 225 |
How to Make Money from Your Email Marketing Efforts | 226 | |
Maximizing Email Delivery | 227 | |
Maximizing Customer Conversions | 227 | |
Avoid 10 Worst Email Content Marketing Mistakes | 228 | |
Chapter 51 | How to Create Effective Marketing Campaign for Highest Profit Potential | 230 |
7 Powerful Mental Triggers | 231 | |
How to Apply Basic Marketing Principles to Your Email Strategy | 232 | |
Secrets of Successful Email Campaigns | 233 | |
Chapter 52 | How to Automate Your Email Marketing | 236 |
Using Autoresponders to Automate Your Email Marketing | 236 | |
Advantages of Email Autoresponders | 236 | |
Automating Your Opt-in Lists | 237 | |
Automating With Autoresponders | 239 | |
What to Look For In an Autoresponder | 240 | |
Chapter 53 | Setting up Autoresponders on Your Website | 242 |
How to Set Up Your Email Database for Automation | 242 | |
Assigning Tags to Your Database Records | 243 | |
Setting up Auto-Responder Sequence | 244 | |
Using List Segmentation | 245 | |
Chapter 54 | How to Track Results of Your Email Campaign | 246 |
Email Marketing System | 247 | |
Tools to Use for Email Marketing | 247 | |
Conclusion | 249 | |
Glossary of Internet Terms | SEO and Online Marketing Terms | 250-297 |