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12 Principles for Writing Emails That Make Money

Here are the keys for writing your emails to get much better results from your email marketing:

1. Before starting your email marketing, you must become familiar with spam law and send email only to those giving you permission in advance.

Once you get permission for an opt-in, send a welcome email to your new subscriber. Be sure to send at least one email a week and keep it to maximum of three emails per week. Sending too many emails will annoy your subscribers and will trigger unsubscribe. However, if you wait for a month, they may not recognize your email or totally forget that they gave you permission to receive your emails, and you may face spam complaint. Depending on your promotion, 2-3 emails per week should be more than adequate.

2. Try to use autoresponders to save time sending emails. You determine the frequency and then specific days after initial sig-up. It could be one email every other day for 30 days. You determine when and for how long. It’s a preplanned and preprogrammed that is delivered to a portion or to everyone on your email list based on the date they signed up.

3. Your email marketing plan should be set up correctly from the beginning. Eventually there comes a day to send email to a large subscriber list. You need to use a company that specializes in delivering email marketing. Such companies automate the process of people subscribing to your email list and also unsubscribing them if they choose to be removed from your list.

Professional companies also make sure your email complies with the spam laws so that you wouldn’t end up in spam blacklists. You have to do your own research and decide on the company you can be happy with and at the same time be able to afford it depending on the size of your company. Just keep in mind that moving from one email service provider to another one is different, especially if you have a large list of subscribers.

ConstantContant, Mail Chimp, AWeber, and many others have good reputation. If you are serious about email marketing, you should definitely plan to use a reputable email marketing service company.

4. People don’t just subscribe to your email list for the sake of receiving your emails. You must give a good reason for them to want to be included in your list. People generally opt-in to an email list for a lead magnet, which is an incentive you give away that interests them and compel them to give up their email address in order to get.

Your incentive could be a report, an audio, a video, a downloadable mini-course, a free sample of your product, a 30-day free trial service, or a quality newsletter. However, people who sign up for a newsletter, they expect at least 80 percent helpful information, and not one advertisement after another.

Always give a good reason to visitors to opt-in and explain exactly what they’re going to receive and how often. Try to be honest and upfront. Provide privacy policy explaining that you will not share their email address with anyone and it will never be rented or sold to any company.

5. Make sure that at least 80% of your emails are devoted to valuable content specifically written for your target market. However, you want them to get into habit of clicking a link in every email you send to read an article, watch a video, or something interesting to click on. You should also have a link to your website or your blog in your signature file for all your emails.

6. Use only one object for each email. Never place several different links to various offers and pages. If you try to accomplish several things with one email, you will confuse your recipients. Remember that confused mind do nothing but click the delete button.

Try to have only one call to action in your email. Before you craft your email, decide exactly what action you want your subscribers to take. Do you want them to read an article? Do you want them to watch a video? Do you want them to take a survey? Do you want them to make a purchase?

You may have more than one link in your email, but only one call to action if you want to get any positive results.

7. All of your emails should look and feel consistent and easily recognizable by all of your subscribers in order to avoid being immediately deleted or reported as spam. Be sure that it always comes from one person in your company. One of the main purposes of sending emails is to build relationship and trust with your subscribers.

Your email should look and feel as though it is coming from a friend without a logo, unless you keep sending promotional emails with coupon codes.

8. Make each email to feel very personal to the recipient. It means you speak their language and talk about subjects of interest of your audience. The content of your email should be relevant to the subject they were interested in when they first signed up.

You subject lines for each email should be interesting, with no capitalization or punctuation, look as it comes from a friend. Curiosity combined with benefit is a powerful trigger for your subscriber to immediately want to read the content.

9. We live in a world of skepticism. One way to overcome that is to begin each email with a fact, a firm undeniable truth. Building relationship and trust takes time, so keep working on it in each email you send out.

10. You don’t have to tell the whole story in one email. Leave the part of the story for the next email. That way you build desire and anticipation without making your subscribers to scroll through many pages. Be sure to let them know what you plan to cover in your next email, so that your subscribers look forward to receiving your email.

11. Use P.S. that summarizes the key benefits. You can include one link to your landing page and P.S. is a good spot to place it. You also want to add one link in your lead paragraph, and another link in the middle. If you have a short email, keep it to maximum of two links, all with the same objective.

12. Whenever you send an email out, be sure it always has an unsubscribe link. All major email service provider put the auto-unsubscribe link at the bottom of all your emails, and they take care of unsubscribe process automatically. So, every time you send out emails, it always has an unsubscribe link.

Make sure to always honor unsubscribe requests immediately. The same person that unsubscribe, may come back and request to be on your list. If you always provide valuable content, the subscriber is the one that lose. So never become upset when someone unsubscribe from your list.

You should also be ready to answer any legitimate complaint in a professional manner. If they don’t see the unsubscribe link and send you a message to be taken out of your list, just click the link for them and take care of it immediately.

By John Stanford – 2019
Copyright © 2019 Allied Publishing
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Allied Publishing

For additional articles written by John Stanford, see alliedpublishing.com/online-marketing. John Stanford is the author of Ultimate Guide to Successful Online Marketing published in 2019.