Affiliate marketing involves having your own blog or website to generate traffic, and then sending your traffic to someone else’s site to buy their products or services. For every sales or positive action initiated by a link from your site, you can earn a sales commission.
Affiliate marketing is one of the top business opportunities online due to low startup costs and high earning potential. Affiliate marketers have more ways now than ever to decide on a marketing method. However, there are ways to improve your marketing strategy. Here are some general tips:
Educate Yourself about Online Marketing
You need to assess which skills you already have that can help you run a successful online marketing business. You may already possess some basic skills about Internet marketing. In order to be a successful affiliate marketer, you’ll need to generate targeted traffic to your site.
Internet marketing will require you to market online by various means, such as creating content on your site using search engine optimization, pay per click advertisement, social networking, article marketing, online classified, participating in forums within your niche, email marketing, banner advertisement, getting other sites to link to yours, and copywriting. The more you know or willing to learn, the more successful you will be.
If you become an affiliate of an already established company and try to sell their products or services in return for a commission, or if you plan to sell your own products or services from your site, the basic principal of online marketing would still be the same.
You don’t have to use every marketing medium, but the more area you know and willing to tackle, the better chance you’ll have to become successful. The best part about online marketing is that you can test and then repeat the process once you see some success. If one fails or is not enjoyable, you can try the other.
Create a Blog or Website
In order to start as an affiliate marketer, you must have a site so that you can place links to the products or services you recommend. You can obtain a domain name and hosting from a number of companies such as Network solutions, GoDaddy, etc. If you decide to create a blog, you can set up a free blog through services such as Google’s Blogger blog network.
Choose a Niche
Choose a niche you’re familiar with or you enjoy learning and working in. If you enjoy certain field even if you have no professional experience, your passion will force you to learn everything you possibly can and to become successful.
Create Content for Your Site
Design your site with the objective of being valuable resource for potential customers. Add useful content and try to get links from relevant sites. Make sure all your content are original. Search engines will penalize and lower your ranking for any duplicate content whether the content exists on your site or someone else’s site.
Learn about search engine optimization to drive free traffic to your articles. Make sure all your articles are relevant to the main theme of your site and specifically written for your target market.
Images can boost the quality of any marketing content, whether it is a web page or a blog post. You want your images to relate to your content and your brand. Be sure to choose high quality images with good resolution.
You can choose your affiliate site content to be information articles, audios, videos, posts, etc. And then keep adding new related content to give enough reason for people to return to your site.
You can also review products or services related to your niche by comparing and rate them to help your site visitors decide what to choose. For each product or service you review, provide a link that click through for sales on your merchant’s site you have decided to generate commissions.
Locate Products and Services to Promote
You can search for products or services related to your niche using Google search engine and then visiting each website. You can also visit affiliate networks such as Clickbank, Commission Junction, ShareASale, LinkShare, and many others. Affiliate networks exist to connect merchants with affiliates.
Generating Targeted Traffic to Your Site
In order to make money in affiliate marketing, you have to generate a lot of traffic to your website or blog. Some of your visitors may decide to click your affiliate links to be redirected to the merchant’s site.
You want to choose what area of marketing you want to pursue. The more area you pursue, the better chance you have to generate more visitors to your site. Here are some ways to attract targeted prospects:
Make sure to read the rules about advertising and posting links. Each forum may have different rules and guidelines before posting.
You can blog about your business or about news related to the type of business you do. Try to add fresh content at least twice a week in order to increase your website’s ability to be found on search engines if your blog resides on your company websites. The more update with useful content, the more you have a chance of getting noticed.
Make sure you have a link to your website, or contact information on your blog.
If you’re selling a highly visual product, try to regularly post images on Instagram and Pinterest. Posting is free. Twitter is an easy platform to use and you can post small messages for your followers to read.
You can set up a share button to allow your fans to share your articles giving you the opportunity to reach more people. Facebook provide a huge opportunity for you to build relationship with fans by sharing valuable content, and interacting by posting comments and liking fans’ comments. You can also join groups or create groups on Facebook related to your business and your target market.
You should also consider Facebook advertising. You can target specifically who you want to see the advertisement according to demographics, interests, sex, age groups, and keywords. If your advertising campaign is not getting good results, you can cancel at any time you want.
Pay-per-click advertising can become costly advertising if you don’t have the skills. Make sure to learn everything you can about PPC advertising before start using it. Once you’re knowledgeable and experienced advertiser, you can use Google AdWords campaign and Bing PPC advertising. Both are great advertising medium for an experienced affiliate marketer.
By John Stanford – 2019
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