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Self-Publishing Marketing Tips

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The title of your book makes it much easier to market your book. Your book will be easy to find in search engines when you optimize your title. Make sure to create a unique title for your book.

Nonfiction and how-to books with a well-defined topic and a well-written description do well if they have a target audience. Fiction books are tough to promote, especially for the unknown author. You will have to give the first chapter for free to create a desire for people to want to know more. So the first chapter is the most important part of your fiction book in order to draw curiosity and encourage the readers to want to read the entire book.

The Internet has given writers the opportunity to publish their books within a very short time and without having to depend on major publishers. To start, try to write about what you know best. The rate of your success is usually much better with nonfiction and how-to books than novels and general fiction books.

If you self-publish a book with your own company or a self-publishing company, be sure to include the name in the copyright page and on the spine of the book to add credibility to your book.

Make sure to create a professional-looking cover. If you’re not expert in cover design, hire someone or use to look for freelance artists who will create a cover for you for a small fee.

old books stacked next to a coffee cup on a table

There are many ways to market your book. Here are some tips to market a book:

  • Create a website specifically for your books. Place an image of the cover book, detailed description, review stars, and price of your book. If you cannot create it yourself, hire someone or use firms, such as WEBCREATIONUS, Network Solutions, GoDaddy, WordPress, etc.
  • Start a blog in your profile info and let people know about your book. You can add a signature to all your blog posts with a link to your books on your website. Make sure to provide a link to your blog on your website and social networking sites. You can set up a free blog through
  • Let your friends and people you associate with know you have published a book and ask them to spread word about it to others.
  • Create social networking sites like Facebook, Google+, Myspace, Twitter, etc. Build up followers by liking as many pages as you can find pertaining to writing on similar subject that you write.
  • Create profiles on social networks sites with a link to your website and provide information on your books and where they can be purchased. Post links to your social networking pages on your website.
  • Write articles about your book. Post links and information on forums and look for resources to promote your book. Posting regular updates can be helpful because it shows your passion as a career, rather than a hobby. It also helps to stay active by sharing relevant articles written by others. This encourages more people to follow you than if you only talk about your own book.
  • Join book sharing sites like and Create your author page on these sites and provide information about your book. You can manually add the title of your book and your name as the author, including book cover, publishing firm, ISBN, etc. Add book description, format, size, number of pages, and links where to purchase the book.
  • Join social sites like Reddit, Digg, Delicious, and so on, and mention in your profile that you have published more information.
  • Use CreateSpace ( to develop both print and electronic version of your book and format it into professional-looking book.
  • Send out review requests before you publish your book. Most reviewers don’t charge fees, but many of them need several weeks to review your book. You may send out digital copy, but some will require hard copies of your manuscript before they review.
  • Write and submit a press release that covers the release of your book and its topic. Send out releases to mainstream newspapers and magazines, and any publication that review new books and are associated with the book’s topic.
  • Add a signature to your email with a brief description, title of your book, and a link to your website where your book can be purchased. Every time you send an email, the recipient will see the links and may check it out and even purchase it.
  • Write more related books for your backend sales and to show your expertise on the topic. Readers who liked one book from a certain author will be inclined to look for additional information related to the same topic and from the same author.

And finally, the book marketing takes time and persistence. Try to explore and learn whatever you can about book promotion.

By Paul Ziglar – 2019 – Update 2020
Copyright © 2019-2020 Allied Publishing
Provided by
Allied Publishing

For additional articles written by Paul Ziglar, see Paul Ziglar is the author of Ultimate Guide to Successful Self-Publishing.

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